Spotlight Series: Tia Kansara, Director of Replenish Earth

We feature Tia, award-winning entrepreneur, moderator, lecturer, author and founder of the first ISO quality controlled sustainable lifestyle consultancy, Replenish Earth.

Replenish Earth

Replenish Earth (RE) is focused on ecosystem restoration and has a multidisciplinary approach to creating a positive impact on earth including and not limited to education, eco-therapy (physical and virtual), eco-products, eco-futurism. The vision is to work passionately every day on projects which cultivate a deeper connection with our planet, create beautiful and exquisite experiences to ultimately inspire people to save it. An ecosystem where everyone understands their responsibilities and the governing principles of the global commons. Where living in harmony with nature is an everyday routine and where everyone is excited to wake up to a new day because of the exciting world that people create together.

Innovation

Replenish Earth runs on a kind business model whose core lies in replenishing the earth. It believes in taking preventive measures that are in the best interest of our environment. The environmental advisory firm takes pride in the eco-alignment of the services that it extends to its clients. Their innovation stems from the thought process of the Chief Executing Officer, Tia Kansara whose tryst with the environment started long ago in her childhood. Having realised the crucial role that the environment plays as the primary provider for all business needs, it became of utmost importance for her to re-integrate its role into our existing economic models. 

In today’s world where sustainability is used as a buzzword and enacted upon for the sake of formality, Replenish Earth is trying to build a foundation for a better future. It is provoking thoughtfulness in corporations and other such organisations, guiding them in the right direction, towards more aware business practices that care about giving back to their environmental sources. What makes this organization more special is that apart from its core business area of environmental consultancy, Replenish Earth aims to innovate the mindsets, lifestyles, and consumption patterns of each one of us in lieu of protecting our dear planet Earth.

Inspiration

“Replenish Earth is the philosophy of living in harmony with nature; it is a cause and a collective action to protect the global commons – the natural resources we all share.” People tend to live in their own realities which they believe are true to them. But people need to go beyond their truth to have empathy for each other. This will help us appreciate the fact that transformation is in the hands of the people and in their daily lives, where the smallest of actions have a big impact and thus help in replenishing the earth. 

“I feel Replenish Earth started in my childhood, with the litter busting we did at school, to keep Britain tidy, a campaign the government ran to encourage the clearing-up of our streets and common places that were littered. It started with my mother, born and raised in a village in India, who taught us to recycle before the word became known, using all items beyond their first use and reincarnating them into incredible forms. It started with my father switching the TV from cartoons to David Attenborough’s nature programs. A highpoint for me was when I realised, this has been a cause I’ve championed since I can remember.” These words by Tia Kansara, the CEO, highlight the initial inspiration for the company. 

Replenish Earth is based on a movement that is about giving back more than we take from planet earth. 

Replenish Earth follows ISO 14001 guidelines and champions B-Corps. The Replenish ecosystem is founded on the principles of the World Replenish Index, a marketplace that believes in including all aspects of waste into GDP to 100% compostable products to have better accountability on their environmental impact. Replenish Earth investigates the impact of waste disposal habits beyond national borders and positively reinforces behaviours and businesses that are aligned with this.

Overall impact

Replenish supports and facilitates environmental, social businesses and invests towards a green, circular economy. Net positive is naturally amongst their themes of Replenishment, as are Green Impact Investment and infrastructure that is in harmony with nature. The projects that are being handled by RE have created a huge positive impact on society, corporate, and the environment. RE has been involved in advising the United Nations Conference on Trade and Development Bio Trade initiative for 3 years exploring how the largest and most prestigious fashion houses, like Prada, Burberry, Gucci, Ermenegildo Zegna could lead the transformation of their industry and replenish the earth. 

‘Who does the sea belong to?’  -an exhibition that was created by RE in collaboration with NID, Mudita Pasari has had over a million students visiting and learning about ocean protection, and climate action. Thus, they pioneer citizen awareness on their responsibilities towards nature. The impact they are able to create is primarily due to how purpose-driven each employee at Replenish Earth is. As Mr. Bhavyajeet Singh Gehlot, mentions, “During my initial few weeks while talking with Tia, I realised how hollow the world has become towards our planet and how important a cause like Replenish Earth is. This realization fundamentally changed me as a person, and I now realise the importance of creating the Replenish Earth experience for the future.” 

Business benefit

Replenish Earth has advised more than 120 businesses and 90 governments on their strategies to transition away from fossil fuels, designing business models and products with a net positive impact on the environment. The company also organises Courses, Speaker Series, Art Installations & Exhibitions, Urban Development Projects, Research Retreats, and its own Replenish Festival about Event Management and Design in VR. 

Tia, the CEO says, “Our business model is an end-to-end replenishing the earth, as a forethought, not an afterthought”. This differentiates the brand and helps create a competitive advantage which opens up an entirely new market of organisations who are looking to adopt preventative sustainability. This ensures the longevity of Replenish Earth. 

Replenish Earth has worked with high-profile clients like Coca-Cola, Bloomberg, and the European Commission. CEO Tia recalls an experience at the Replenish Earth Smart Cities at CEPT University, where they were recognised for their contribution by the Prime Minister of Bhutan and invited to sit with Parliament. Replenish Earth has repeatedly been featured among lists of successful eco-businesses.

Social and Environmental benefit

Replenish Earth has looked into strategies to transition away from fossil fuels, designing business models and products with a positive impact on the environment for many companies. The overall impact has been very large. The company believes that “a solution that is touted without a consistent product and a reliable maintenance plan is one that will always be short-lived”. This is not just a country-specific issue. They believe that this is a global matter. 

It is important that companies think about switching to renewables so that they make changes in the infrastructure to make it viable for all users. An issue such as climate action requires a lot of conversation. A lot of people aren’t aware of the peril we are in and even if they do, do not see its urgency. Therefore, one of the biggest achievements of Replenish comes from the conversations they’ve initiated. They’ve spread awareness around these issues in very unique ways, online and offline. Talks such as “a day in the life of a piece of crap” have initiated conversations on exploring the psychology of waste and what it tells us about ourselves, and where we think it’s ok to hide our waste. 

A few other initiatives such as Space-Waste which is focused on urban cities, policies, and physical spaces. They came up with initiatives like Plastic Resource and Designer Products wherein people tried to change the output from waste resources through simple and practical methods individually or in communities. 

Replenish Earth is working and will continue to work passionately until each individual and each business is encouraged to emerge beyond shortsightedness and be fully responsible for their actions on the planet, and not hide behind increasingly tall landfills and other externalities that we are taught will look good as GDP.

Find out more here: https://aim2flourish.com/innovations/towards-a-better-future-with-replenish-earth 

Spotlight Series: Q&A with Consultant Paediatrician & Founder of WASUP, Professor Rashid Gatrad OBE DL

We spoke to Prof. Gatrad about his humanitarian work over the last 25 years and the start of WASUP – World Against Single Use Plastic

What is your ethnic and professional background? 

I am a British Indian born in Malawi, educated in Zimbabwe and obtained my medical degree from the University of Leeds. Now I am a Consultant Paediatrician and Professor of Paediatrics, still working for the NHS after 50 years, to continue what I enjoy – looking after sick children and at the same time having a base from which not only can I draw a salary to support my projects, but also continue to strengthen my network to support these projects.  

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share? 

I have been doing humanitarian work in over 20 countries over 25 years: www.miatwalsall.org.uk. In 2017 I broke my leg in a rural village in Malawi but unwisely carried on to finish my work.

When I returned to the UK, I had to have an operation and was off for five months with some of the time spent in the hospital, as I had developed sepsis. Whilst I was there, I watched the Blue Planet documentary series by David Attenborough, which was hugely eye opening. Then I noticed that the food that arrived from the catering department at the hospital was full of plastic containers, plates and cutlery. This is when I knew that something should be done by someone – and that was me!  

What is WASUP? How did it come about? 

Initially not many people were interested but slowly after 6 months I had a few people who I thought that I could work with – one of them was Balbir Seimar who is still with me on this campaign.  

I soon created a working group of teachers, faith community leaders and a representative from the local council. It was at this meeting we came up with ‘WASUP’ – Walsall Against Single Use Plastic. My friendship with Aziz Tayub helped and his company brought the vision for the logo to life, with the posters and leaflets that followed. That was a huge start.   

One year on, I had been to many schools, places of worship and businesses resulting in an official launch of WASUP, by the Lord Lieutenant to Her Majesty. By this time, we had set up a website, social media accounts and had regular canal clean ups.

At the launch, as more people and organisations from beyond Walsall were getting involved, I changed the name to World Against Single Use Plastic. The 4 principles of WASUP include:

  • Raising awareness in all sectors of the community (schools, businesses, places of worship etc) through talks, events and social media.
  • Educate children in schools about the dangers of plastic and teach them about recycling.
  • Litter picking both in streets and the waterways by all sectors of the community. 
  • Putting pressure on manufacturers to use less plastic in their packaging or in some cases none. 

You can find out more here: www.wasupme.com

How are you engaging the NHS and wider South Asian communities with the WASUP campaign?

As a result of WASUP, the CEO at the Manor Hospital appointed a Sustainability Manager who was astounded to find that all the plastic, litter and food was dumped into landfills. I had many meetings with various departments and now the procurement and the catering department are recycling more items and not much food is going to landfills, as discussions have taken place to redirect the waste to companies who use it to make energy.

In the catering department the first thing that happened was that plastic straws disappeared. Little Aston Hospital in Sutton Coldfield engaged even better and got rid of all single use plastic from the kitchen and the dining room. In both hospitals WASUP posters were put in strategic places and I gave talks to various departments on the 4 principles. Litter picks were planned by various departments once a week but then COVID-19 happened.  

Through my huge network that I have built over 30 years in the community I was able to go to many Mosques, Gurdwaras and Mandirs, talking about the scourge of plastic, its dangers and how the communities could Refuse, Reduce, Reuse and Recycle.

One important example of Reuse is collecting pairs of glasses from various opticians and sending them to poor countries through my Charity – Midland International Aid Trust. I have now sent thousands.  

I have been on various radio shows and Asian TV programmes talking to the audiences about WASUP and raising awareness about the single use plastic problem.

How have you actively changed your daily practice to be more sustainable? 

Production of plastic involves burning fossil fuels, so not only is there microplastic entering our seas and thus food chain, but also the problem of carbon emissions from fossil fuels. 

Simple things like cleaning and washing what is recyclable and putting it in appropriate bins, changing to drink more coffee than tea (some tea bags have plastic), using bars of soap instead of plastic soap containers are a few of the many changes I have made. Using less water and decreasing the amount of meat is a small step in decreasing my personal carbon footprint too.

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities?

Lack of understanding is one thing but apathy is another. 

I’ve found it’s most difficult to engage with my own community of South Asians on this topic and unfortunately there is a common mindset that someone else will sort the problem. For example, talking to store keepers to decrease or stop the use of plastic bags has resulted in me being told they would lose customers.  

What has made WASUP successful?

Leading it from the front and making personal visits to various institutions, including over 100 schools in the West Midlands gave WASUP huge credibility.  

My friendship with a fellow DL who is Chairman of the Canal and River Trust led to regular canal cleans by various sectors of the community – where often the Asian communities weren’t present, but things are beginning to change slowly as greater awareness is occurring. There’s still a long way to go but as an organisation, we have conducted over 40 canal cleans and launched WASUP in Coventry, Worcester and soon Leicester.  

Being a Deputy Lieutenant to Her Majesty Lord Lieutenant opened many doors in the West Midlands and beyond.

On one of my official visits I met the director of the Miss England pageant and our friendship took root and grew in strength. Now 15 Miss England finalists are working up and down the UK, promoting the 4 principles of WASUP and encouraging positive change.

It was through the Lord Lieutenant who is also the Chairman of the Commonwealth Games that WASUP was invited to be branded with the Commonwealth Games and therefore has a potential for reaching other 53 countries in the Commonwealth.  

My continuing to spearhead it and not letting anyone interfere in the progress has been most important in the success of WASUP so far. I spend my own money that I donate to MIAT which then provides WASUP with financial support.  

Having professional contacts, medical publications, global lectures and visiting various countries to volunteer, has all aided ‘WASUP’ – World Against Single Use Plastic to branch out; kickstarting the campaign in India, Pakistan, Kashmir, Indonesia, Malawi, Malaysia and South Africa, beyond just the UK.

The WASUP song, the very powerful website and now my book the Story of Three Bottles should go global. It is only £5.99 to buy and one can contact info@wasupme.com or profgatrad@wasupme.com for more information.

What’s one piece of advice you’d give to younger generations in relation to sustainability and the environment? 

They are the custodians of the planet that we have messed up, in more ways than one. They need to learn and tell others about the danger of plastic to the environment by Refusing, Reducing, Reusing and Recycling plastic.   

Can you share one life story which has deeply impacted you? 

An image that deeply touched me was a swan pulling out plastic from a canal to ensure its babies did not ingest any of it. I could almost hear the swan say to me ‘if you lot can’t do it – I will show you the way.’ 

Spotlight Series: Q&A with Environmental Charity Partnerships Manager, Poonam Gill

We caught up with Poonam about her insights working in the environmental charity sector, as WWF’s Corporate Partnerships Manager

What is your ethnic, academic and professional background?

My ethnic background is Indian, my family are from the Punjab. I also identify as a British Indian woman. I’ve always had an interest in social and environmental justice so studied Geography undergrad and a Masters in Sustainability. I now work in corporate partnerships for one of the largest global environmental charities.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

We used to go on family holidays to India every few years and as I grew older I started to recognise the impact my life has compared to that of my cousins living in the village. It inspired me to learn more about sustainability, and understand the relationship between different cultures and lifestyles and how they regard the natural environment.

Can you tell me about your current role? How did you get into the charity sector?

I work in corporate partnerships for one of the largest environmental charities, working with businesses to reduce their environmental footprint and engage with their supply chains, employees and customers on sustainability initiatives. This is the first green charity I have worked for, as I was applying for lots of roles after taking a career break to do some solo travelling, and was lucky enough to land the job!

What have been your biggest successes and learnings to date?

My biggest success – landing the jobs that I have had so far! After I graduated, I found it difficult to get a job in sustainability and at the level for my qualifications. But it has been a great learning opportunity and each role helped me develop skills and confidence to succeed in the workplace. I especially appreciate all the friends, colleagues and mentors that help broaden my worldview, provide support and encouragement, and those who accompany you to the pub after a challenging day at work!

Being South Asian, did you face any backlash from family, friends or society at large for choosing to take a niche/unfamiliar career path? Has it been challenging?

My parents still don’t fully understand what I do, and worry that working in the green sector I will not be as financially comfortable as my siblings, who work in the legal and pharma sectors. They tried to encourage me to take a more traditional professional route, but being 2 of 4 children, I was able to persuade them that this would be a good and fulfilling career path.

It’s been so great to build a network of fellow South Asian environmentalists, who have a similar story. The challenging part is being a minority in the sector, but this is slowly improving.

How have you actively changed your daily practice to be more sustainable?

I have – I now eat mainly a vegetarian diet and make conscious food choices as the global food system has the biggest impact on climate change and biodiversity loss. I also try not to waste where I can – whether that be food, energy, resources and buy environmentally conscious or second hand clothing and products.

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

I think the culture of consumerism has a big impact on understanding the climate crisis. Having easy access to anything you could want at affordable prices by a click of a button is still novel, and not many people will understand the multitude of impacts. I think it’s up to businesses to be more responsible so they can help to influence everyday life choices. 

Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?

If you eat meat, try to cut that down to 2/3 meals a week choosing good quality options – share veggie and vegan options with family and friends. Buy second hand when you can – it means they come preloved. Don’t waste energy – turn off lights and appliances when not in use. Make gifts instead of buying them, and ask your workplace what they are doing to be a sustainable organisation. Sustainability is accessible to everyone – you just need to know where to look for information and support. 

You touched on representation and developing a POC (people of colour) network group with other charities. Can you tell me more about this and why it’s particularly important for there to be more representation in the environmental industry?

The environmental crisis affects everyone on a local and global level, which means all voices need to be heard.

It’s hard to engage with issues when you don’t see yourself reflected, and having diverse thoughts and perspectives, particularly in the charity sector which has a history of paternalism, is so important in taking the movement forward.

What advice would you give to younger generations in relation to sustainability and the environment?

Keep fighting. No matter what age you are, you can be an activist. Also the importance of self-care when learning/working on these issues, as they can weigh down. Lastly, your voice matters and is your power!

Can you share one life story which has deeply impacted you?

Recently, it has been the lack of response to racism. It really made me aware of power and privilege, and how it shows up in your life. More than that, it was just deeply saddening to see the effect it had on my friends, family, colleagues and community. 

Connect with Poonam on Instagram and LinkedIn

Spotlight Series: Q&A with Sustainable Tourism and Development Lead, Tejal Thakkar

We spoke with Tejal, about her experiences working in the sustainable development and tourism industry and transitioning from corporations to social enterprises

What is your ethnic and professional background?

I am a South Asian female and my background is in hospitality and tourism.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

For me, it was about a couple of things. Firstly, I have always thought about how to make incremental improvements to our world. I really liked the tourism industry, but because I was so entrenched in it, I could also see its flaws. So I thought, why not pick an industry and see how I can make it better serve society. That’s kind of how my initial interest in social enterprise and sustainable development began. Secondly, I really hate waste.

Can you tell me about your work in Sustainable Tourism Development and how you got into it? 

My career started in hotels (literally from the age of 16). I studied hospitality for my undergrad and worked at a big travel tech company out of university. Whilst I was at Expedia, I started to learn more about tourism development and how it can be done well or not well.

That’s when I decided to go back to uni for my masters in Tourism, Environment, and Development at King’s College London. After that, I worked for an international development consultancy where I worked on a couple of sustainable development projects. My focus now is on social enterprises in the sector.

What have been your biggest successes and learnings to date?

I don’t know about the biggest successes, but there have been a lot of learnings. I think the most important thing is to really listen to that voice inside you if it’s telling you that something is not quite right or if you are looking for more. 

Corporate jobs are cushy – they pay well and have benefits which make it hard to leave, but that’s not all there is in life. There is a lot of fear and uncertainty when trying to figure out what your passions and goals are, and I am still going through that now, but I have a lot of peace in the fact that when I think back to my corporate job (which I really liked!), I have no desire to go back. It means I am slowly moving in the right direction for me.

Being South Asian, did you face any backlash about switching to more sustainability-led work from family, friends or society at large?

This one is interesting to me. I think there are societal pressures to be doing something that is traditionally ‘successful’, and I have experienced them as well, even though my family is super open. For example, when deciding between two job offers earlier this year, one thing that weighed on my mind was ‘which will be easier to tell people about?’ I, obviously, was so annoyed at myself for thinking that, but it does creep up. 

Interestingly, the other thing I really had to get over was accepting the fact that prioritizing money is okay. I think often, people who are interested in purpose-driven career paths are conditioned to feel ashamed of wanting to make a decent salary. When looking for jobs and considering salaries in comparison to the cost of living in London, salary was something that factored into my decision, and that’s okay! 

If we break it down further, it’s just capitalism telling us that the only thing that should be rewarded is an endless pursuit for profit and I question why. Why should we have to accept lower salaries just because we want to do something positive for society when the ‘Amazons’ of the world are destroying the planet and getting rewarded for it?

Have you actively changed your daily practice to be more sustainable?

Yes of course! Like I said earlier, I hate waste, especially food waste! I have never really bought much and prefer to have fewer possessions, probably because I have moved around so much, but I am trying to take it one step further by exclusively buying from ethical and small businesses.

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

I think in immigrant and minority communities, there are often a lot of other worries and issues we have to overcome.

I don’t blame people who are trying to make ends meet for not worrying about the climate crisis, because let’s be honest, they are also probably the smallest contributors to climate change.

However, South Asian communities specifically do have a lot of social and political capital. I think our generation has a lot of untapped potential and I do get disappointed with the general lack of social and political engagement of the youth in the South Asian community.

Culturally, we are generally taught to not ruffle feathers and to keep our heads down and work hard. Frankly, change isn’t made by not ruffling feathers. We have a lot of skills, capital, and ideas in our community, it just needs to be harnessed in the right way.

You touched on feeling like your previous consultancy work didn’t give you the same amount of satisfaction or purpose – would you now say feeling purpose from your job is vital for you?

Purpose in my career is vital for me. I am not sure if it’s the workaholic American in me, but I really don’t subscribe to the ‘I work to live’ philosophy. We will, inevitably, spend a LOT of our life working, so why would I not search for something that fulfills me? 

I never want to live a life where I am watching the clock so I can leave at 5pm. I do want to be excited to get up on Monday morning. I can’t live a life where I spend 40+ hours a week just waiting for them to end – that sounds so miserable! I will say, it is important to remember that work is only part of life and whilst work is important, it’s integral that your work doesn’t come at the expense of your relationships and the rest of your life.

Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?

I actually get really annoyed at the climate change rhetoric that places so much responsibility on the individual and especially on minority communities and communities in the global south. Really, we should be fighting the handful of companies who are responsible for the majority of global emissions. 

When it comes to reducing waste, I actually think that minority communities are models that the rest of the world should learn from. It’s about being resourceful rather than buying things to fit our convenience. This is actually something that South Asians are known for! 

Have you heard of ‘jugaad’ innovation? I’ll give an example. It feels like a lot of sustainability rhetoric in the west is actually commodified. For example, we see bloggers shaming people for not having the right reusable containers or the new ‘it’ ceramic non-stick pan? In comparison, immigrant families have been saving yogurt containers to transport chole (chickpea curry) and using durable stainless steel cookware for generations!

With transport and particularly air travel being a huge contributor of carbon emissions on a global scale, do you believe tourism and travel truly can be sustainable?

Well, there are multiple parts of sustainability, right? I believe that the problem tourism helps to solve for our society is the social and economic aspects of sustainability.

Tourism, when done well, provides opportunities for people to learn about others, connects families, provides sustainable jobs for people in even the most remote parts of the world, for example. For a sustainable development practitioner, the goal is to figure out how to encourage all of those things happening whilst minimizing the environmental backlash. 

Also, it’s kind of a fallacy that air travel is one of the worst contributors to global carbon emissions. Human air travel contributes to around 2% of global emissions, whereas emissions from livestock alone accounts for 14.5%. (Gerber et al., 2013).

Recently, local tourism is becoming more and more popular. This form of tourism does involve fewer emissions and still creates the same benefits of international travel (i.e. creating community, exploration, job creation). I see this as a way forward for the tourism industry, especially with the pandemic.

Again, you’ll notice that the rhetoric around reducing emissions are very individual-focused. While there is room for improvement on the individual level, I have to ask the question as to why we aren’t going to our governments and the big oil companies and demanding incentives for greener technologies and taxes for carbon-emitting ones? That’s where I think our focus should be.

What advice would you give to younger generations in relation to sustainability and the environment?

To me, being socially and environmentally conscious should just be inherent for our generation moving forward. When making decisions about your career, about your purchases, about anything, sustainability should be on our minds. This is how we make change, by voting with our wallets.

Given that we live in a capitalist society, we can make a difference by choosing to support small businesses, to buy less, and to choose more sustainable alternatives when possible. When picking a job, even a corporate job, see what opportunities there are to get involved in CSR, understand the company’s ethos. This should be important. 

Being in corporate consultancy before and switching to sustainability-led social enterprises now, would you say it’s just as viable and economically stable? Have you faced any challenges?

I work for a startup that is mission-driven now, but I used to work for an international development consultancy, where the company contracts with the government. Naturally, there is more stability in a job like that, especially during the uncertain times we are in right now. 

However, I think it is also harder to move up and learn more at a faster pace in those environments. I actually earn more now than I did in my old job, have more responsibility, and I am learning a ton. Sure, it’s less ‘stable’ than working for a government contractor, but I think you also have to bet on your own intuition as well as your skills and talents.

Can you share one life story which has deeply impacted you?

Ha! I am not sure if I can think of any one thing. I think learning about sustainability and social impact is a slow learning process. Unlearning mistruths that we learned as a kid and exploring more sustainable ways of living takes time and is a life-long process.

Spotlight Series: Q&A with PhD Climate Change Researcher, Zarina Ahmad

We spoke to Zarina about her climate-equality based community projects, creating pathways for diverse groups in Scotland to have an active voice in sustainable solutions

What is your ethnic, academic and professional background? 

I was born and brought up in Newcastle and moved to Scotland when I was 16. ​Both my parents were born in India and after the partition were displaced to Pakistan. I hold a BSc in Psychology from the University of Glasgow and worked briefly with the Education Department. However, for the last 10 years or more I have been working with diverse communities to help tackle climate change.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?  

As a child I was always one with nature, a child that spoke to plants. I believed that trees had souls (still do), never ate meat however, growing up I wasn’t aware that my passion for the environment would lead to a career in this field.

Approximately 15 years ago I was at crossroads in my life and knew that I wanted a career change, one that would allow me to follow one of my passions; either care for the environment or Psychology and human behaviour. I had to weigh up my options in terms of retraining, looking at costs involved and the time it would take to get into a job. After some consideration, taking into account all the factors, the environment sector won and that’s how I ended up following a career in this sector.

Can you tell me about your recent role at CEMVO? What sparked the choice in career change? 

There was an incident at a Hustings where a candidate from a political party made a racist remark to me, the comment he made was “your kind don’t grow do they?”. This remark made me reflect on how white the environmental sector was.

At this time, I thought naively we lived in a society which was zero tolerant towards racism, we had moved away from a racist society and we were accepted and integrated into the wider society. Hence led me to working with a race equality organisation addressing both environmental justice and race justice.

My role developed into 4 main areas:
a) I support BME community groups to develop climate change projects, help access the climate challenge fund and ensure projects are implemented and delivered well.
b) I sit on a number of stakeholder and working groups which help influence policy change and decision making.
c) I help to diversify the environmental sector and environmental NGOs through collaborative work and representation.
d) I set up and run the Ethnic Minority Environmental Network across Scotland which provides peer to peer support, upskilling and training and opportunities for collaboration to individuals and organisations who are interested in environmental work.

Zarina speaking at community event. She's wearing a beige long cardigan and standing holding a mic.

Being South Asian, did you face any backlash from family, friends or society at large for choosing to take a niche/ unfamiliar path, particularly midway through your career? Has it been challenging?  

The biggest backlash I’ve received, and this goes back to my childhood, was my choice of following a vegetarian/vegan diet which didn’t sit right within a Muslim family. Regarding a career path I think the biggest issue was that it was not a recognised or valued career. It took my mum years before she was able to explain to her friends what I actually did. Even some of my friends still struggle to conceptualise my job as it doesn’t fit in with a traditional or known career path. 

Also being an environmentalist in the third sector isn’t a well-paid job, at least it’s clear that I do this job for passion and not money. Some people find this difficult to understand, as growing up we are taught that success is measured on a monetary level. 

I think taking a step out of this competitiveness has its challenges as I can’t afford the same lifestyle as others but at the same time, I’m aware that I don’t want that lifestyle as it has environmental consequences. 

What have been your biggest successes and learnings to date? 

My biggest success and learnings are both linked as I have been fortunate to have been in a position to create space for many people across the country from various diverse backgrounds (age, ethnicity, gender, disability, sex, education and socioeconomic backgrounds) to have meaningful and relevant (to them) conversations on climate change. 

From these conversations I have learned so much about the global impacts of climate change, traditional, religious and cultural sustainable practices, which have been passed down many generations. I’ve also learned about community resilience and adaptation to climate impacts and how there is still a lot to be learned from grassroot movements.

Never underestimate someone’s knowledge and ability to influence change. 

How have you actively changed your daily practice to be more sustainable? 

There are a few things that I try to do. I only buy items that I need, I’m not a fan of shopping, and I try to mend and repair as much as I can. I’m a vegetarian and have been for all my life with only limited dairy in my diet, therefore I do try to source produce locally and cook from scratch. I try to source items that have less plastic packaging and look for non-plastic alternatives. There are more things that I would love to do but access and affordability are huge barriers. 

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? 

I don’t think there is a lack of understanding. In fact I think there is more understanding of what a climate crisis can actually look like within a South Asian context.

I think the issue is more to do with the narratives, discourse and jargon used by policy makers and campaigners which can come across unfamiliar, high level or irrelevant to South Asian communities. 

What do you believe the blockers to be and how would you go about solving the issues? 

Some of the blockers are the climate language and jargon which is used, especially terms like carbon emissions and carbon footprint. This is too abstract a concept unless you are a climate scientist, or your work involves measuring carbon impacts. 

The other big blocker is embarrassment of and undervaluing of traditional sustainable behaviours, which have been passed down in South Asian communities. For example, reusing plastic ice cream or butter containers to store leftover food, growing your own herbs and vegetables in your front garden, no waste attitude – reusing and recycling wherever possible; however, these practices once in the west were looked down up i.e. perceived as behaviour of people who were unable to afford a better lifestyle. Unfortunately, a better lifestyle equated to overconsumption and a disposable society.  

Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone? 

If we consider small steps to sustainable lifestyles then this is accessible to all, however some of the bigger steps such as installing solar panels, driving an electric vehicle or even buying organic may exclude a lot of us, simply on the basis of affordability. The easy steps we can take are just trying to be conscious of what we buy, what we use and need and what we eat. Try and reduce our waste by buying less, recycling and reusing more. Sharing with others instead of competing with others. 

You touched on feeling a lack of representation and your work since has been about amplifying voices and engaging more diverse communities. Can you tell me more about this and why it’s particularly important for there to be greater representation in the sector? 

When I started out there was very little to no representation from any person of colour within the environmental sector.

A whole portion of society was being excluded from any discourse on climate change, mitigation, adaptation measures and looking at sustainable behaviours and lifestyle.

If we live in a democratic society, surely all people should be included and opportunities for all voices to be heard should be created. 

Firstly, it is important to recognise that one approach for certain communities will not be fit for another community. Secondly acknowledge that there is diversity within diversity; having one person from a BME background to represent the views of all the ethnically diverse communities of the country, is simply not good enough nor is it appropriate or fair. 

Then there is the issue of climate justice – those that are being most impacted by climate change are the ones least contributing, but also have the least power to influence change.

Climate justice is also a racial justice issue similar to what we have unfortunately seen over the recent months with the pandemic. If we want systemic and structural changes, we need to see and have different diverse voices around the table. 

What advice would you give to younger generations in relation to sustainability and the environment? 

Firstly, you need to understand how we are connected to nature and the environment in order to understand where our produce, clothing and other consumable items come from. Look at nature-based solutions not just techno fixes going forward. Secondly, become active citizens, realise that you have power and are able to influence change by using your voice and actions, become more politically involved, don’t shy away from being involved in campaigning and activism. Lastly don’t be passive consumers become conscious consumers and try not to be influenced by fast trends or buy into the disposable culture. 

You’ve had much exposure to government processes in place, working on policies and engaging with grass-root organisations. Based on your experience, what do you believe the most important and effective methods are to have the largest climate impact? 

For me being interconnected in terms of dialogue and action is important i.e. policy makers, communities, industries and academics should all be working side by side, sharing knowledge and experience.

We should work less in silos and work more collaboratively to find solutions that fit the needs of society. 

Communities should be adequately resourced if they are expected to take local action. Adding to this, I also think it is important to act locally but think globally, we are connected to other parts of the world and what we do here does have an impact somewhere, our carbon emissions contribute to global warming – the UK is not in a bubble. 

Your example of actively using ‘positive environmental change’ rather than ‘behaviour change’ is really striking. Why do you believe our choice of language is important? 

The language we use is important as this is our main means for communicating and bringing people together however, it can also lead to pushing people away. Simply put, language can be inclusive or exclusive.

In the UK and indeed in the West, the narrative on climate change and sustainable behaviours very much focusses on “behaviour change”. From my experience of working with communities this terminology isn’t helpful because people become very defensive when they hear behaviour change. 

With the narrative of change as the premise, you are telling someone that how they previously lived and behaved was wrong and now they are going to be told how to live and behave better. The agency over their choices is not taken into consideration. Therefore, simply using a term such as “positive action” is more likely to result in people embracing change and steps to a better world for all. 

Can you share one life story which has deeply impacted you? 

Early in my career I was working with a Muslim woman’s group and engaging them with activities to build their understanding of climate change. One day I was taking this group out on a trip to see a demo house with a number of energy efficiency measures adapted into its construction. 

One of the elderly ladies (probably in her 70’s) thanked me. I thought it was for taking them out for the day on a trip, but she said it was for raising awareness about climate change. Her son is a frontline journalist who was posted out in Pakistan and covered stories about the floods caused by the ice melting on the Himalayas, which in turn caused huge devastation.

Many lives and homes were lost as a result of the vast amount of water and ice sheets hitting villages. She told me there were weeks, even months when she would not hear from her son and would worry that one day she would get the sad news of him passing away. She knew this was because of climate change and wanted others to be more aware and realise through our actions we can change these outcomes.

Is there anything else you’d like to add? 

I also think it is important to be connected to nature, be aware of our ecosystem, and understand the role we play within this system. Unfortunately, colonisation and capitalism have removed us further and further away from our connection to the land.  Only when we fully appreciate this, will we stop exploiting resources and relearn how to live as one with the planet.

Zarina on a boat, touching the ripples of the lake. In the background mountain ranges can be seen. She's wearing a tan coloured jacket

Find out more about Zarina and connect with her on Instagram and LinkedIn

Spotlight Series: Q&A with Carbon Net-Zero Researcher & Consultant, Vichitra Chandra

We caught up with carbon net-zero and ESG specialist, Vichitra about her diverse cross-sector experience

What is your ethnic, academic and professional background?

My mum is a British Indian from a traditional Punjabi family brought up in greater Manchester, and my dad is a south Indian mix of konkani and Telugu, from Hyderabad, India. This is to say I have a mixed Indian background, with different india cultural influences growing up. I lived in India during my schooling years and moved back to the UK permanently when I was around 16. 

I pursued Physics at University upto a MSc, after which I spent half a year trying out teaching. I moved into the world of finance, specifically investments and became interested in the growing world of ESG, sustainability and impact investments. 

Since then, I have been working as an independent consultant for environmental and data-focused non profits and other companies, using my research and analytical skills to research industry’s transition to carbon net-zero in light of our national targets. 

Additionally, I work with entrepreneurs and start-ups helping their corporate development, marketing and fundraising strategies, with a particular interest in ethical, sustainable and environmental-focused businesses, such as ethical fashion, financial inclusion and environmental data.  

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

Growing up in India helped me realise from an early age the scarcity and unequal distribution of essential resources such as water, energy and food, the impact of the lack thereof. I was brought up to be mindful of consumption, minimise wastage, reduce unnecessary usage and reuse where possible. The first time I realised just how unsustainable we are was at University, when perfectly edible whole packs of food were routinely discarded with no second thought by my housemates! Why? “because the veg is wonky, because the packet said it expired yesterday, I don’t fancy that today, blah blah blah”. I was horrified. 

I noted how excessive and consumption-focused society is and our blissful ignorance (intentional or not) around it. I began realising that our day-to-day activities, consumption choices and thus how industry runs and business is carried out are entirely unsustainable and at odds with the ever increasing consequences of climate-change we continue to face.

I wanted to be a part of the “green revolution” and a generation that demands better, more supply-chain transparency and care for our planet and communities by shifting from short-term financial gains to longer-term wider considerations. 

We live in a world where making more money is considered an indication of success and prosperity, even if at the expense of nature and our environment. Inspiring work has been done to raise awareness and bring to light how unsustainably we currently live, but there is so much more to be done!

I especially believe in capital being used as a force for real change, and focus on the economic benefits of sustainability, especially disproving myths about the negative financial impacts of employing sustainable practices. I am inspired to use my background in science and finance to communicate this to a wider set of audiences and stakeholders to catalyze further decarbonisation, sustainable business practice uptake and investing for the greater good. 

Can you tell me a bit about your work and how you got into it? 

While working in investment advisory, I worked with investors and asset managers wanting to create impact through their investments. Here, I was introduced to the work of ESG, impact and sustainable investing. Through this work, I began working with IB1, researching and bringing together industry stakeholders harnessing data to make strategic and financial decisions in light of our net-zero carbon targets. 

Sectors I’ve covered include renewable energy, insurance, recycling biotechnology, space-data for climate change, and environmental start-ups. I did not follow a clear path to where I am now, but using my broad set of skills and experiences, and my passion for sustainability and impact investing, I have managed to find work and forge a career in the environmental and sustainability space. There’s a lot more to do and learn though! 

The challenge was finding like-minded organisations and individuals that you can learn from and work with, while also feeling like your work has a positive impact. I continue to look for further projects and groups to expand my work. 

Are there any top tips you can share for people wanting to invest in green tech/ funds but unsure where or how to start?

Through initiatives such as open banking and continued digitalisation of our world, investing has never been easier and more accessible to the average consumer. Many platforms offer ESG (Environmental, Social and Governance) investing and you will see more and more such products due to their growing demand. Some platforms include Nutmeg, wealthify, Pension Bee and many have the easy option to invest in ESG portfolios. If you want to directly invest in clean technology, check out Thrive Renewables, who offer individuals and businesses easy access to investing in renewables in the UK. 

Additionally, investing apps such as Hargreaves Lansdown, Moneybox and others allow you to pick your own stocks (say, if you’ve heard of this really cool cleantech company and you want in!). If you don’t have an ISA, get one! Make sure it’s a stocks and shares ISA (you can use the above mentioned investment platforms for this) where you can either choose a managed portfolio or pick your own stocks (if you feel confident enough!) Familiarise yourself with how the bonds market works, and read up on various online resources to help you get started. And remember, google is your friend and a fantastic teacher.  

What have been your biggest successes and learnings to date?

My biggest success to date is perhaps finding fulfilment and pride in my work since becoming self-employed, working directly within the environmental sector and with inspirational start-ups building impactful businesses.

My biggest learning to date is just how much more learning there is to do, with many people, organisations and countries making huge strides in the sustainability sector — I want to learn about and speak to them all!

Being South Asian, did you face any backlash about your career choice from family, friends or society at large?

I am fortunate to have supportive family and friends around me. Sustainability and impact investment is growing in importance, perhaps mainly due to my generations’ desire to do good with their money, so the opportunities in this sector are ever increasing and better remunerated. I would say the biggest challenge is the older generation and their thinking, especially their dismissiveness and scepticism towards sustainability, and the need to make changes not just for financial returns, but environmental, social and other reasons. 

My family continues to encourage me to pursue the intersection of finance with the environment, so I am spared the backlash! That said, I have been lucky. A few years ago my sister finally decided to pursue her life-long passion by leaving her career as a surgeon to work for the Environmental Agency — an inspiration to myself, my family, her friends and colleagues. It was initially hard for my parents and other elders to understand why, but they eventually understood and supported her wholeheartedly. She still gets the odd comment from the family and acquaintances, but following her heart and becoming a key spokesperson for the environment is worth more than any uncle or aunty comments. 

How have you actively changed your daily practice to be more sustainable?

I think little things go a long way. I find that sustainable, responsible and conscious living can be achieved through small behavioural changes. Although buying sustainably sourced or ethical products is still not economically achievable for many, I am a strong believer in market forces.

Sustainable practices will become the norm only if there is strong demand for it, and as consumers, expect more and better of our industries. 

Taking an extra minute of your day to appropriately recycle your waste instead of throwing it all into the main bin, supporting your local high-street for locally sourced every-day items (some even have delivery services through apps!) and switching to buying products which have been sustainably sourced, are some of the smallest ways we can address unsustainable living.

Even small things such as turning off lights or using energy saving bulbs, checking if your “expired” groceries are truly expired (use your eyes and nose — millions of years of evolution has gone into refining our senses for survival!) and being conscious of the amount of single-use plastics you use. I love using apps to help guide small changes, such as JouleBug, SDGsinaction and Waterwise pledges to name a few. Be vocal about it, and wear terms meant to insult you such as “SJW”, “eco terrorist” and “environment militant” with pride! 

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

South Asian communities are driven to achieve financial success, I believe more so than others. Our idea of “success” is tied to the “developed world” and is warped by this concept of excess (e.g. quantity over quality), and we are obsessed with attaining “developed” status much the same way the West did through rapid industrialisation (and we know how unsustainable, polluting and damaging that was and continues to be…). 

The challenge is to change the mindset that we can attain success only by these means, and what that “success” looks like. We have smarter, more sustainable solutions to polluting sectors such as infrastructure, transport, buildings and materials. We can solve these problems by supporting and investing in cleaner technologies and sustainable business practices, and discontinuing supporting businesses that are not. 

You touched on feeling a great moral obligation to the future generation. For those who don’t know, why should people care about the climate emergency?

A moral obligation to the future generation is only one reason to care about the climate emergency. The effects of climate change are being felt here and now. We do not own this world, and we share it with many other living beings. It is selfish to carry on as is.

For our generation, and especially those who are privileged to have an education, I feel it is our duty with the information and resources we have at our fingertips to undo the unsustainable existence we lead. 

If decisive action is not taken now, climate change is capable of eroding the very foundations of life — access to food, water, shelter, etc. we enjoy today. We owe it to future generations to inherit a world that they can thrive in. 

Of course, there is an economic argument for the climate emergency also, with adverse weather conditions and eroding ecosystems leading to constrained supply chains and increased prices, sustainability gives longer term success through enabling financial stability and resilience in the face of climate change. If we continue to take more than is given, we are damaging our own home and livelihoods. The expression “don’t bite the hand that feeds you” comes to mind.

Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?

Agreed, truly sustainable living is not attainable just yet and is inaccessible to many. Although sustainable living is perceived as costly, often the sustainable solution works out cheaper in the long run but the lack of upfront costs is a challenge.

Cost is one challenge, another is access.

Some sustainable solutions require more time, resource and expertise to achieve, which may not always be available or attainable. Solutions that are efficient, accessible and cost effective need to be further developed, invested and commercialised, and we look to the government and industry to stop dragging their feet. I strongly believe in the power we have as consumers to demand more from our industries and leaders; so find sustainable and ethical alternatives and stop supporting polluting and unethical companies and industries not doing enough. 

Other smaller steps we can take include taking an extra minute to separate your land-waste and recycling, stopping single-use plastics, supporting locally sourced products and ethical businesses, buying an electric car instead of a petrol/diesel car, switching to a green tariff with your energy supplier, and pulling your support for polluting multinationals. 

What advice would you give to younger generations in relation to sustainability and the environment? Is it a viable industry to enter?

Of course! Our generation’s biggest challenge is to carve a new way of life. There’s much work to be done to overhaul an entire way of living including localised resource management, supply chains, behavioural and cultural beliefs, investments and financing, ecological and environmental impact, and so on. 

One thing is certain, things cannot carry on as “business as usual”, and significant impact is made from those willing to step outside the comfort zone of the “known” and embrace the challenge of carbon net-zero.

It is currently considered a stand-alone industry, but sustainability will become an integral part of any industry and function. 

Can you share one life story which has deeply impacted you?

Stories about the consequences of climate change around the world deeply impact me every day. Every news story about a bleached coral reef, devastating droughts, farmers ending their lives over one too many failed harvests, unexpected floods leading to loss of life and its long-term impacts on people and communities… it is hard not to be. 

However, success stories such as growing renewable energy uptake, banning and regulation of plastic uses by various governments, revival of “farmers markets” and local produce, climate change insurance products, ESG investing, and net-zero legislation are all positive steps being taken to mitigate and adapt to climate-change. 

These steps and those leading the charge on the climate conversation serve as an inspiration to tackle my generation’s biggest challenge. Well… that and pandemics, shrinking economies, brexits and the death of tv to name a few. 

Is there anything else you’d like to share? 

It is important to remember that a little goes a long way. Small changes on their own may not seem like much, but together we can make real change. The internet is a wonderful resource and privilege — use it.

Spotlight Series: Q&A with National Coordinator of Hindu Climate Action, Avnish Thakrar

We discussed what led Conscious Property Developer, Avnish to leading national campaign, Hindu Climate Action

What is your ethnic and professional/academic background?

I’m British but of Indian heritage. I have a BSc in Money, Banking and Finance and run my own property development business. Previously, I ran a nursing home for several years.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

My grandmother used to tell me stories of her life back in India and Africa. They were really poor and life was challenging. So, from a young age I realised the importance of gratitude and not to waste whether that’s food, water, clothes, heating or electricity. 

What is Hindu Climate Action? How did it come about, who’s involved and what do you hope to achieve?

Hindu Climate Action is a project of the Oxford Centre for Hindu Studies. We felt an organisation in the UK was needed to: 

a) Raise awareness about climate change in our community

b) Highlight the religious importance of protecting the environment in the Hindu tradition

c) Provide resources to help Hindu organisations like Mandirs and the community ‘go green’

The team itself is small and diverse ranging from students to grandmothers! So everyone brings a different skill, talent and expertise which is great as we’d like to work with the whole Hindu community.

We have a presence on various social media platforms such as Facebook, Instagram, Youtube and Linkedin (@hinduclimateaction). We have also built our website, www.hinduclimateaction.org which has loads of resources from what is climate change to what we’re doing and how the community can engage. 

What have been your biggest successes and learnings?

We’ve only been operating since the summer of 2020 but we’ve achieved loads in this short time:

a) Created a website and social media pages

b) Built contacts with several organisations such as Faith for the Climate, Hope for the Future, Sustainability Sisterss, South Asians for Sustainability and National Hindu Students Forum UK

c) Had media coverage with the BBC – https://www.bbc.co.uk/news/uk-england-54978415

Our biggest learning point is that the community wants to become more sustainable. 

Our message that acts of kindness for the environment become acts of worship has resonated with the youth and we’ve had lots of engagement with that demographic.

We’ve formed strong relations with NHSF, a Hindu youth organisation and are excited to be working with them at one of their upcoming national events.

Being South Asian, have you faced any backlash for creating the campaign from family, friends or society at large? How did you overcome it?

I’ve often been asked why it’s necessary to combine religion with climate change. Firstly, we feel climate change is an issue that’s not being discussed enough in our community. Secondly, Hindus are a large and prosperous community (there are nearly 1 million Hindus in the UK) and we can play a large role in tackling climate change. For this to happen, we need to engage with the wider community.

Environmental protection and the Dharmic traditions go hand in hand but there isn’t much representation or awareness.

That’s why it’s important to have groups such as ourselves and South Asians for Sustainability to raise awareness on climate change to all sections of our society. 

How have you actively changed your daily practice to be more sustainable?

I’ve made a number of changes to become more sustainable over the past few years including: buying an electric car, going vegan, having solar panels fitted in my house and spending more of my money on experiences rather than buying more and more new things. With my property development business, we try to make our houses as energy efficient as possible by implementing simple measures like fitting loft insulation and LED light bulbs and where possible, more costly measures like installing solar panels. We all want to make money in life but I believe our wealth should be used to benefit society.

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

I think our community has become accustomed to hearing about climate change in the news such as bushfires, flooding and droughts around the world. I think it gives people a false sense of security that climate change doesn’t affect us in the UK.

Highlighting the severity of climate change and illustrating that protecting the environment is an integral part of our religion might help raise understanding in the community. 

Which groups of people have shown most interest in your campaign so far?

So far we’ve hosted 16 climate workshops and we’ve found the youth have shown the most interest in our work so far. In fact, half our team members are either still at university or recently graduated! Through social media in particular, we’ve been able to create a network of people engaging with our work and given us leads with media outlets like the BBC as well as a British Hindus podcast and independent reporters showing interest in our work.

Why did you choose to take a religious angle for the campaign? Do you find it’ll help engage a wider demographic?

The Hindu tradition is inherently environmentally friendly through concepts such as Dharma, Ahimsa and Karma Yoga. Dharma are those actions that uphold and sustain a peaceful and harmonious world. Dharma are those actions that allow all living beings to flourish. So, if we live a life of Dharma, there’ll be harmony in society and the natural world flourishes. How can we achieve such a state? By practicing values such as Ahimsa (causing the least harm) and selfless actions that benefit the world (Karma Yoga). Hindu Climate Action aims to promote these values to inspire the Hindu community to go green.

You touched on the importance of climate action being recognised as a form of worship, rooted deeply in Hindu dharmic traditions – can you elaborate on this?

For many Hindus, bhakti (devotion) is an important part of their religious practice and it influences their daily life. For example, many Hindus start their day by performing puja (rituals) and saying prayers at home. However, Hindus shouldn’t just see God in murtis (sacred images), we should see God everywhere and in all living beings. With this elevated level of consciousness, becoming environmentally friendly comes natural to us. 

The world is our Mandir and climate action is our puja. 

Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?

This is a really good question, some of the things I’ve done for the environment have been expensive such as the electric car and solar panels but there’s still so much that you can do:

a) Going plant-based is great for your health and if you eat more whole foods (as opposed to meat substitutes), you’ll actually save lots of money going vegan whilst also helping the environment. It’s a win-win! 

b) Some of the cheapest energy deals on the market are ‘green tariffs’ so this is a simple switch you can make. 

c) You can reduce the amount of energy you use at home e.g. reducing the temperature on the thermostat, wearing more layers instead of heating, ensuring all your lights are LEDs and getting loft insulation. These measures will cut your bills and help reduce your home’s carbon emissions.

d) Instead of driving short distances, why not walk or cycle? 

e) Say no to buying new things. Reducing the amount you consume is great for the environment and your wallet too! 

All these measures are relatively cheap and in some cases, even free! 

What advice would you give to younger generations in relation to sustainability and the environment? 

Climate change is happening now and sadly, it’ll only get worse unless we take action now. There’s no point waiting for politicians to take action. If you want to live in a world free from the catastrophic effects of climate change, make steps to become more sustainable now. As Gandhi ji said, ‘be the change you wish to see in the world.’

I’d also say don’t be intimidated by the magnitude of the problem. By implementing sustainable changes in your life and starting climate conversations with friends and family, you can inspire others and this causes a ripple effect. We can’t control what’s happening in the world but we can control what we do.

Can you share one life story which has deeply impacted you?

I’m part of an amazing organisation, Youth for Sewa. It’s a self-development program through serving underprivileged communities in the UK and India. A few years ago, my wife and I visited several projects in India ranging from uplifting tribal communities to educating and caring for disabled children. Hearing the inspiring stories of how each project started and how the workers devote their whole lives for the upliftment of society taught me the importance of contributing something positive to the world.

Is there anything else you’d like to share about the campaign or otherwise?

We are a new organisation and while we’ve made a great start, we are a small team which limits the amount of projects we can run. We’re always on the lookout for more volunteers so if you’d like to contribute to our work, please don’t hesitate to reach out. We would love to hear your thoughts, feedback and ideas so do send us a message in our direct messages or email us on namaste@hinduclimateaction.org

Access Hindu Climate Action resources and more: https://www.hinduclimateaction.org

Spotlight Series: Q&A with Policy Advisor & Founder of Climate Bites, Aman Grover

We spoke to recently appointed Nuclear Policy Advisor and Founder of Climate Bites, Aman about his experiences navigating through the industry mid-pandemic, his MSc climate adaptation research in Punjab and more

What is your ethnic and academic and professional background?

Hi, my name is Aman Grover, and I’m a Policy Advisor for the Nuclear Directorate at the UK Civil Service (Department of Business, Energy & Industrial Strategy), where I contribute towards overseeing the new nuclear build power stations as part of the government’s energy infrastructure and net-zero commitments. I’m also a recent Master’s graduate in Climate Change: Environment, Science & Policy from King’s College London, having specialised in climate adaptation within the Punjab regions.

I wanted to use this background with my experiences as a public speaker, poet and facilitator to empower and engage with my local communities and networks. So I recently founded Climate Bites, a new educational platform designed to make climate science accessible, engaging and easy to understand for young people, through concise digital content and workshop programmes.

I believe change will happen through discourse and discussion, and at the heart of that lies the uptake of knowledge and education about climate action. That’s what Climate Bites hopes to shape, the conversations in our living rooms around climate change.

Away from environmental discourse, I co-founded the Two Rupees Podcast, a platform that discusses issues surrounding the South Asia diaspora here in Britain.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

I don’t have a groundbreaking story to be honest. Like many graduates, I wasn’t sure where my career would take me and chose to pursue consulting and the technology sector after leaving university. I was building applications for clients to transform their business, and it was definitely worthwhile, but I found that I was lacking internal satisfaction towards the work I was doing. It didn’t feel like there was a bigger picture. And when looking at my options, I realised that I had been keeping up to date with articles and books around various aspects of climate science. So I went back to university, choosing to immerse myself in climate policy and environmental change.

I strongly believe robust policy serves as a catalyst for environmental change. And I hope to use this aptitude and drive in my current policy role, to utilise nuclear energy in supporting the UK’s drive towards net-zero and improve how climate change is communicated to the public.

Can you tell us about your MSc research? What were your findings and has it had any significant impact beyond academia? 

Sure! I studied the effectiveness and role of climate adaptation strategies in the province of Punjab in Pakistan, and the drivers and barriers affecting local capacity to build resilience towards climate change.

Both of the Punjab regions represent an important case study in this field, due to their high physical vulnerability and economic significance as an agricultural hub, as well as significant for me since it’s where my family stem from. My research found 4 key themes based on primary research of climate adaptation contributors within the province:

Adaptation strategies in Punjab were difficult to differentiate with other development efforts. Climate adaptation was essentially ‘pasted’ onto bog-standard agricultural irrigation by international donor agencies, and promoted as climate adaptation for appearance and reputation purposes. Respondents from the study implied a disconnect between stakeholders on the ground and external organisation with their climate initiatives.

Coordination and collaboration amongst local stakeholders is key to the successful implementation of climate adaptation in Punjab. Where there has been buy-in and participation from farming communities at all project stages, climate adaptation is largely successful in improving resilience. However, limited communications between departments, as well as external funding being withdrawn when projects finish, threaten the sustainability and longevity of climate projects. 

The bureaucratic systems in place are the biggest contributor to the effectiveness of climate adaptation. This includes power relations between province and district level on who is responsible for climate change management, climate change priorities changing with government transitions, and even corruption. 

Farming communities use very different terminology to that within climate policy, with some communities not even acknowledging and attributing the environmental changes within the region to climate change. The discourse around climate change is written predominantly in English and by external agencies, with little discussion in native dialects and factoring in localised impacts and vulnerability. This weakens attempts to build resilience, since these attempts do not factor those communities that they are trying to help.

The aim of this research was to explore what defined effective climate adaptation in relation to Punjab, which could inform policymakers and international agencies on how best to formalise adaptation and account for vulnerable communities. I presented these findings at a Sikh Research Conference in December 2020 and hope that these efforts lead to more focus and literature on climate change with Punjab.

Being South Asian, did you face any backlash about your career choice from family, friends or society at large?

No backlash from my immediate family and close friends, they are very supportive and know enough about me to know that I enjoy my work most when I am creating change and trying to make a difference.

I think I experience ignorance mostly, from people who are distant or don’t know me as well. Sometimes it is frustrating, when you get lots of questions or off-handed comments, or where it’s difficult to engage and have conversations with others because they make no attempt to understand other career paths outside of the orthodox ones. But I believe it’s part of the role, to raise awareness of your career, crucial challenges you’ve faced, etc. Since you’re the one engaging with environmental activities, when you speak about it, you are in the best position to articulate this in a concise and engaging manner to others.

How have you actively changed your daily practice to be more sustainable?

I definitely acknowledge that I have a long way to go in order before I can classify my lifestyle as sustainable. But there are ‘quick wins’ which I think anyone can do, and build the momentum to make small changes that feel relatively easy. I don’t eat meat very often anymore, maybe once or twice a week maximum, which has taught me to be more conscious about my dietary choices. I’m a big fan of the variety of plant-based milk available, and have switched between soya and oat for my cereal, coffee, etc. I’m conscious about my shopping habits, and try to make fewer purchases and purchase quality clothing that I can make last much longer, as well as thinking twice before making a car journey.

Making incremental changes takes the fear out of change, and opens you up to make larger adjustments to your lifestyle and way of thinking. The black and white way of viewing the world does not work for sustainability, and it’s okay to accept that you are not perfect.

I see my role primarily as having a voice and being able to articulate myself, in order to project and champion causes and hopefully inspire, so I’ve embraced that as my contribution towards social action.

Do you feel there is a stigma or lack of understanding of the climate crisis among South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

As a community, we have placed our trust in education and believe it to be an empowering platform across all aspects of our lives. Education provides the refinement and the tools to contribute to society, shape our future and live meaningfully. It is what has allowed South Asians to succeed in many fields. But, when it comes to environmental concerns, I’ve found my communities to adopt a ‘someone more specialised or knowledgeable than me will fix it’ type mentality.

It’s as though we believe we are inferior, or we must be an expert, that we can only act when all the conditions around us are perfect. So this is the biggest blocker – disassociating ourselves from the mentality that we need to be all knowledgeable to act.

Fighting the climate crisis is a continuous learning process, both on a deeply personal level and on a large international scale. And in order to empower this, the technical and policy knowledge on why we need to tackle the climate crisis and tangible strategies that we can all align with needs to be easily available and digestible. 

Climate Bites does this through informative weekly videos on a range of environmental topics, from sustainable behaviour to new technologies. I hope to use my experiences, of seeking this knowledge out myself, working in the education sector and being a public speaker, to make this process easier for others. And in turn, with the right information delivered through an approachable medium, we as individuals feel a greater competence, and can support and align ourselves with local organisations that are doing the hard work. Whether that’s holding our local authorities and governments accountable, tree-planting in your town, community-clean ups or pushing for changes in our school curriculums.

What advice would you give to younger generations in relation to sustainability and the environment? 

The largest barrier I’ve seen when working with young people is the belief that one person alone cannot make a difference. It causes us to question whether our voice and the value we project out into the world is worth listening and watching. If we are heard, we feel as though we are unworthy or a fraud. I continue to experience it myself regularly. I felt it when I left my job to pursue a Masters degree, and questioned whether I’d be able to keep up with everyone due to my inactive study skills. I experience it when I run workshops with young people, and wonder if I even have anything valuable to pass on. Experience is the best teacher. Planning and strategizing is useful, but it can be debilitating as well.

I realised that I want my career to focus on contributing towards humanity’s biggest challenges, in any way I can, which would make me feel like my efforts are worthwhile. So I was drawn to climate change, and I’m just beginning that journey.

My advice would be to pay attention to the causes that mean something to you, that bring out real power and passion when you speak about them. Then, throw yourself wholeheartedly into them and ask questions later. I have a favourite quote that I fondly remember when someone asks what impact one person can make. ‘Those who question what difference one alone can make, have obviously never been trapped in a room with a fly’. That keeps me smiling. 

Can you share one life story which has deeply impacted you?

The entire process of public speaking for me has been defining. I’ve always loved speaking and narrating from a very young age, but I found myself gravitating at it towards university. I thrived in situations or scenarios where I could influence and inspire simply by using my presence and voice. That realisation was incredible. I feel very complete on any ‘stage’, whether it’s performing at poetry slams, at the front when delivering a workshop or keynote speech, or on a screen presenting to clients and stakeholders in my career. It’s a very grounding feeling, and it’s one I want to continue building towards and pursue every opportunity to do so, as I champion the causes I care about – including education reform, climate and sustainability, creativity and the South Asian arts, etc. So that’s where I hope to end up, with a microphone in my hand, creating change and opening minds. 

What was it like trying to find a job in the industry during challenging COVID-19 times? Do you still think you made the right decision to choose this industry?

It was immensely difficult, for a number of reasons. Like other graduates across multiple sectors during this tough time, there was a lot of self-doubt and internal turmoil that comes with job searching. I think that there is less awareness about the environmental and sustainability sectors overall, so I definitely found it harder to seek career advice and expertise, both from close family/ friends and professional contacts.

Whilst there are people to connect with on LinkedIn and aspire to reach a similar position, I feel as though the options for resources, job boards, forums, etc are all fewer than more orthodox pathways e.g. Finance, Consulting, etc. But I don’t regret aligning myself with this industry, and I am so pleased I am now contributing meaningfully to our government and low carbon energies.

I found the feeling of continuing to contribute whilst job searching kept me going, through volunteering, speaking at events and raising awareness, as well as creating educational resources. Climate change represents a substantial challenge spanning across all sectors, so all of us have a role to play.

How do you feel about the UK government’s TCFD & 10-point climate change plans?

I think the greatest aspect of the 10-point plan for a Green Industrial Revolution is what it represents. It shows initiative and intent, and a degree of gravity about achieving net-zero. Better yet, it incentivises green jobs and community involvement.

Economic gains will always generate the most interest in the current society and systems we operate within, especially to large investment organisations, so stressing that environmental measures can also be economically viable is definitely the way forward. So it is definitely encouraging. But it just represents the beginning, and an opportunity to demand more from the organisations that we interact with, for increasing environmental transparency, accountability and action at every stage of their processes. 

Find out more about Aman and Climate Bites

Spotlight Series: Q&A with Climate Change Journalist Sharlene Gandhi

We spoke to Business, Climate Change and Food Systems Journalist, Sharlene about her insights and experience covering stories from the point of view of marginalised communities

What is your ethnic and academic/professional background?

I am a Hindu Gujarati Indian, and I am a journalist with a focus on small business, climate change and food systems.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

In my final year at Lancaster University, I was chosen for a special bootcamp-style module to attend the World Business Council for Sustainable Development’s liaison-delegate meeting. Before this, I hadn’t had any specific interaction with the environmental sustainability movement, but I had always been involved in social justice and grassroots community initiatives. Going to the liaison-delegate meeting was so eye-opening because it not only revealed the science behind the climate crisis, but also all the many social, economic, cultural and community impacts it will inevitably have. That was in April of 2018, and I’ve since been enthralled with the subject, reading widely, going to talks and eventually embedding it into my journalistic practice.

Can you tell me about your career in journalism and how you got into writing about climate change and environmental injustice/race intersectionality? 

It was really a matter of luck – I had always wanted to be a journalist because I loved writing, but often struggled with the difficult question of whether to become a specialist journalist or stick to general reporting. I decided to start specialising as a climate and business journalist on a freelance basis, mostly to also be able to learn about some of the work that was being done on the ground by communities and small / micro enterprises. 

The more I researched and reported, the more I started to learn about the intersections between the climate crisis and marginalised communities and came across the term climate justice as a result. That’s been one of my key focus areas ever since, because once you see it, you can’t unsee it.

I’ve been involved in writing about agricultural justice, housing inequality and land redistribution, as well as Indigenous rights. 

Find Sharlene’s Portfolio here: https://muckrack.com/sharlene_gandhi

What have been your biggest successes and learnings to date?

For me, I’ve always been deeply inspired by the work of Indigenous, Native and Aboriginal communities around the world. There is just a wealth of information to learn from them and how they have championed an approach to living that is in harmony with nature. 

My biggest successes have just been people giving me the opportunity, time and time again, to write about, speak about and explore this deeply intricate and important topic. I was super honoured to be part of shado magazine’s editorial team for their Climate Justice issue, which was published in September this year, and earlier in the year, I also researched and wrote up an investigation about the design and psychology of emission tracking apps for the American Institute of Graphic Arts. 

Being South Asian, did you face any backlash from family, friends or society at large for choosing to take a niche/unfamiliar career path? 

I was luckier than most in that I didn’t face any particular backlash when choosing my career path, but I think being from an immigrant family – particularly one where money wasn’t always floating around freely – means that you have financial security in the back of your mind. So while I wasn’t pushed into medicine or engineering or law, I was certainly gently encouraged to do a degree that would lead me to a job. That is how I ended up with a business degree, because it would lead to a financially stable career.

And my parents weren’t wrong – I spent the first two years of my career as a consultant, with a very healthy paycheck attached. But ultimately I wasn’t happy with myself in that role and wanted to transition into a career that meant more to me in due course. 

How have you actively changed your daily practice to be more sustainable?

Shopping locally and from small businesses has been a large part of the shift for me. It takes more time and more effort, but at least I know that I’m contributing to someone’s wellbeing and financial stability much more directly than if I were shopping from a larger supermarket that squeezed margins for their farmers and producers to make sure the end retail price was as cheap to the consumer as possible. 

Nearly three years ago, I also gave up all fast fashion and high street shopping, favouring secondhand, vintage and charity shop purchases for clothes, accessories and shoes. That hasn’t been easy, particularly because of the convenience and speed that fast fashion affords you as a consumer, not to mention the attractive pricing. But for me giving up fast fashion is crucial not just to planetary health, but also to climate justice. It signals to these companies that we can’t put up with the terrible conditions that they expect their garment workers to produce in.

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

I wouldn’t say there is a stigma more than there is a lack of understanding. But that is highly ironic because a lot of the things that South Asian families do naturally are sustainable. It generally starts with low-income, immigrant families championing these practices, with the most famous example being using containers repeatedly to store curries and daals. South Asian cooking often involves using entire fruits and vegetables in order to minimise waste. South Asian culture is slower and more deliberate than capitalistic, time-driven Western culture, and a slower lifestyle impacts our surroundings less. South Asian food practice has always been about buying local and supporting grassroots shop owners, where possible.

Religions and cultures that are prominent in South Asia favour a lifestyle that works in conjunction with nature as opposed to extracting from it.

So, in other words, sustainability comes to South Asian communities easier than we might think, but the way that modern day sustainability is wrapped up and packaged makes them feel like it’s far away and unattainable. 

Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?

Naturally, being sustainable is supposed to be accessible to everybody, because it actually requires us to live slowly, more locally and more deliberately. A plant-based or vegetarian diet can be cheaper than a meat-based diet. Shopping locally shortens the supply chain from raw materials / ingredients to the final consumer, which reduces the end price and makes sure that the original producers are adequately compensated for their effort.

However, the marketisation and mainstream branding that has now been attached to sustainability has meant that there has been a premium price attached to it, which has also in turn made it unaffordable for a lot of people to make sustainable choices. Starting small and stripping back your routine is a good place to start though, rather than thinking you need to invest in additional products or services at a cost to you. 

What advice would you give to younger generations in relation to sustainability and the environment?

Personally I think younger generations are much more knowledgeable about social justice and environmental sustainability than we are, simply because they don’t have a choice. So there is probably more than we can learn from them than they can learn from us!

I think for those interested in making a difference, I would advise starting small. Start with yourself and your sphere of control, extend that to your social circle, then to any impact you can make in your local community through conscious consumption, volunteering and raising awareness. Only then can you learn about the issues on the ground, on a grassroots level, which help you understand the system at large and why it functions the way it does. Otherwise, starting with the system and its flaws can seem too monumental and overwhelming to be able to make a tangible change. 

Can you share one life story which has deeply impacted you?

I’m just humbled that I get to do so many wonderful things and continue spreading the word about sustainability! In the last couple of years, I’ve been so honoured to speak at the Almeida Theatre, at Global Action Plan, at Amnesty International, for IKEA, and for various smaller organisations looking to educate and inspire change. I’ve been able to interview amazing people, including Leah Penniman of Soul Fire Farm and Sana Javeri Kadri from Diaspora Co.

In one of my earliest pieces of work, while I was working with the Pentland Centre for Sustainability in Business, I got to interview Arctic climate scientist Dr Oran Young. He has dedicated his whole life to the study of climate and spoke so passionately about the links to aspirational lifestyle and the worsening climate crisis. It really hit home then that this is more than scientific. It’s about how we define happiness and success. 

Is there anything else you’d like to add?

For South Asians, there is an absolute wealth of literature to delve into in terms of prominent writing about environmentalism, anti-capitalism and racism. Two perhaps obvious voices are Vandana Shiva and Arundhati Roy – they give a great introduction, in the content of South Asia, of why environmental sustainability needs to tie into social justice.

Find some of Sharlene’s work here:

Supply Chain Transparency: https://mailchimp.com/courier/article/building-transparent-supply-chain/

Carbon Tracking Apps: https://xd.adobe.com/ideas/principles/app-design/how-carbon-tracking-apps-are-designed-to-foster-responsibility-and-why-this-might-be-flawed/

How Green is UK’s New Deal?: https://www.ourstosave.com/feature?id=ckda46h78000p07234osxdkme

IKEA project: https://lifeathome.ikea.com/wp-content/uploads/2020/09/IKEA_Life_At_Home_Report_2020-2.pdf

Follow Sharlene on Instagram and LinkedIn

Spotlight Series: Q&A with Shilpa Bilimoria

We spoke to Shilpa, Creative Director and Founder of House of Bilimoria about her ancestral roots in tailoring and how she ‘luxcycles’ South Asian textiles

What is your ethnic and professional background?

I am Indian, my mother was born in Kisumu Kenya, my father in Mumbai. My grandparents were all born in Gujarat. I have a BA (hons) in Design for Fashion & Textiles and have worked in the fashion industry for the last 15 years.

What is House of Bilmoria, how did it come about and what are your main values as a business?

House of Bilimoria was born from the gifts my ancestors have bestowed upon me – the craft of tailoring and making clothing. I was dissatisfied working within the fashion industry as a high street retailer when I first graduated. I came to very quickly discover that it had none of the energy, or substance that I felt designing and creating should be about. With that in mind, and being pregnant with my first child, I decided to take it into my own hands and start my label. 

The values of my label would be all the things I didn’t find in that first job: ethics, sustainability, culture, community and circularity. More detail can be found here.

What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?

My inspiration was and will always be my elders, my grandparents, my ancestors. I was so proud of what they did for a living, I was so proud that I had these skills embedded inside me and that they only needed to be ‘switched on’ in a sense. 

The story I always come back to is when I was first gifted a toy sewing machine, I must have been about 8 years old and so excited! I quickly went to use it, but was so frustrated, that it wasn’t actually stitching. It had a needle, foot pedal, and was battery operated. What was going wrong? I took the machine to my Dada (grandfather), and he looked at it, and said to me “Shilpa, there’s no bobbin.” I was so disappointed. I can remember the shock, and being so stunned at how quickly he knew why it wasn’t working. He explained what the bobbin’s job was and I understood, and swiftly went on to use the actual sewing machine my Mom had – no more toys! I love this story because it was my first glimpse into the real technical side of sewing and the craft. I knew then I would need to know all of the parts of the machine and how it all worked. You could call it the moment that the penny dropped. 

Being South Asian, did you face any backlash about your career choice from family, friends or society at large? How did you overcome it?

I did. I had people in my immediate family that were not supportive of it at all, that this was ‘going backwards’. If I really wanted to make any money and be stable I should be an accountant. That negativity was and has been one of the toughest things to navigate through, as all you really need and want in life is to be supported and believed in by those that are the closest to you. With the burden of failure already implanted into my mind, it had become a barrier to starting with the strength and belief in myself that would have been a great gift. But on the flip side, it made me even more determined. I would do this, and I’d do it with all the ideas they had which were so wrong about the industry in the first place. 

Alongside that, I must give total credit to my Mom and some of my extended family who have actually been nothing but supportive. I mean my Mama & Mami (uncle and aunty) were the ones that gifted me the toy sewing machine in the first place. I have many that are so proud and happy to see that this craft and legacy is continuing. This is how and what I use to overcome the negative aspects; being very in touch and in tune with my why – which is continuing my ancestors legacy, and that over any opinion wins, always. 

How have you actively changed your daily practice to be more sustainable?

There are lots of things that I have changed and continue to do so slowly. It is not an overnight thing. I consciously choose our detergents, soaps, and cleaning products to ensure they are not harmful to the environment. I have grown up wearing and loving hand me downs, so this is something that has continued in my own home. My girls wear clothes that have been passed down to them, and even more special that they have also grown up wearing the very dresses I had worn, that were made for me by my grandparents. We don’t own a car and use public transportation. I also have a lot of second hand items of furniture in our home! Before I look at new things, I always check if I can source second hand items.

Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?

I don’t feel it is a stigma, I think it is more the lack of understanding, alongside a cultural and societal success benchmark which is very materialistic. If we look intrinsically at many of the habitual practices we have at home and have grown up with, they are things like saving the empty yogurt container to use for leftovers. I am sure there are homes that have cupboards full of these ready to reuse. I am sure that before this boom of fast fashion, many have also grown up wearing hand me downs too.

I think the blocker is now having a greater consciousness and connecting the dots backwards, as to where and how the products we buy are made. 

It doesn’t take much to see that the products we consume are and have been made with the lives of our own communities and people on the line. Once this connection is made, I believe that it would be hard to look at things without thinking about them. 

The South Asian community is very fixated on the idea of what ‘success’ outwardly looks like and maintaining that picture to the world. This though is an outcome of what the generations before us have been through, it’s something that I am beginning to unravel for myself. I believe that it’s once this work is shared and done, that our communities can look at starting to break into these cycles, which will in turn have an impact on how they live their day to day lives and becoming present to the issue of climate change and what it is a bi-product of. 

Do you find such lack of understanding makes having a sustainability-led business like yours more challenging? 

Short answer YES! Educating our audience is 75% of the work, but I am happy to do this, and it is what I am passionate about so… I also see it as a challenge that I am ready to be up against. 

What advice would you give to younger generations in relation to sustainability and the environment? 

Choose and start with ONE thing that is important to you, ethics, animals, air, water… Start with that and see what you can do to live in line with ensuring that you approach life and purchases being conscious of that. Once you have got one working well, add another. You will often find that with one, others come automatically too. It’s a win win!

Can you share one life story which has deeply impacted you?

I lost my older sister at a very young age. She used to talk a lot about the environment, about not being wasteful, I can remember brushing our teeth. She would always tell us to stop running the water in between – it’s wasting. To cut up all the plastic rings the cans of soda used to come in back then because they would end up strangling birds…

As much as my grandparents inspire my deep love for craft. My sister inspired and instilled my passion for sustainability. It’s also a part of her I can keep living on.

In many ways she was a spirit that was here well before her time (this was in the early 90’s), and she left me messages that I can live through and by everyday. 

Is there anything else you’d like to share? 

I love to share, exchange ideas and collaborate with like minded people! Don’t hesitate to contact me or DM! 

You can find out more about Shilpa and follow her journey here: Instagram, Twitter, Facebook, Linktree