We chat to Communications and Public Relations Consultant Nishita about her experiences moving between public, private and third-party sectors within international law, politics and infrastructure
What is your ethnic, academic and professional background?
I am an Australian Indian, born in Delhi and raised in Sydney.
I hold a Bachelors of Social Science and a Masters of Human Rights, Law & Policy and have over six years’ consultancy experience from the public, private and third-party sectors, primarily working in politics, international law and infrastructure.
Since moving to London in July 2019, I have been a freelance PR/Comms Consultant. At present, I work for an infrastructure consultancy, Schofield Lothian as an Engagement Consultant.
Can you tell me about your career in public relations, particularly your projects on social impact and ethical trading? What inspired you to take on this work?
As a Business and Human Rights Consultant, I worked on lobbying pharmaceutical companies in China to re-consider the supply chains and ethical trade. In my current role, I work within a strong Social Values rhetoric when developing consultation and engagement strategies for my clients.
I was inspired to take on this role after many years of managing public relations as a Special Adviser to senior cabinet ministers in the New South Wales Government in Australia.
Community participation and inclusion is key to everything we do irrespective of the sector.
After leaving politics and moving to London, I was determined to make it a career path and feel rather blessed to combine my love for PR/Comms with sustainability in the infrastructure space.
What have been your biggest successes and learnings to date?
I would have to say my gig in Delhi straight after my masters. I was a Human Rights Adviser to the Secretary of Women of Child Development. I was not entirely sure what I had signed up for, however, I knew it was something I was incredibly passionate about. Being a NRI and working for the government was not a walk in the park to say the least. Despite the challenges at the time, it has shaped my resilience in driving collaborative PPP strategies in all the projects I have worked on.
Being South Asian, did you face any backlash from family, friends or society at large for choosing to pursue a ‘niche’ career path? Has it been challenging?
I was fortunate not to have any backlash. I grew up in a very liberal family and I was always supported and encouraged to follow my own path.
How have you actively changed your daily practice to be more sustainable?
I have been playing my part by limiting the use of plastic, being a vegetarian for over 10 years and buying most of my produce from local farmers markets.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
It’s hard to answer this question, however I think perspective is key when thinking about what the community stands for. Education is always an effective method to decrease ‘the blockers’.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?
Again, I think educating the community can go a long way. Sustainability and carbonconscious have become such buzz words these days that it has, in some ways, lost meaning. I strongly believe having a breakdown of what these terms mean in the context of day-to-day practices will help increase overall awareness and encourage the community to be active participants.
What advice would you give to younger generations in relation to sustainability and the environment?
Speak to people who have the role that you would like to see yourself in the near future, understand your strengths and develop the skills you need to work towards that position. Ask questions, reach out and establish the support system you need to get into the broad sector.
Can you share one life story which has deeply impacted you?
My Grandfather was my inspiration, motivation and influenced my life in many ways. He was an electrical engineer and worked on major infrastructure projects across Asia, Europe and the Middle East. He did not go to university, however, he was a testament of hard work, resilience and determination.
I was born to a North-Indian family residing in South India so one could say that I was brought up in a very cosmopolitan-kind of environment. Essentially, I am a self-taught entrepreneur with minimal formal education and a handful of practical experience.
I started working when I was 16 and I have diverse experiences in industries like publishing, realty, IT and a digital agency upholding senior executive positions. I love to dig into customer problems and solve them with modern tech and out-of-box solutions. I create, scale and optimise portfolios that matter.
What is Charge Inc and how did it come about?
When I founded ChargeInc back in 2018, the company was headed towards setting up smart charging infrastructure across India and the MENA (Middle East and North Africa) region. In the process of developing the charger (EVSE), we realised that over 5000 companies with a similar product were going to deploy different solutions by 2026 making it difficult for the end user to charge the electric vehicle (EV) with different hardware/service providers. A user, at one time would not subscribe to more than 2 service providers, dividing the charging infrastructure and making adoption of EVs more difficult.
To curb this menace, we decided to focus on building a software platform that could manage and power hardware from any manufacturer or service provider. In simple terms, We would do what ‘Windows’ did for the computer industry and what ‘Android’ did for the cell phone industry.
What are your main values and aims as an organisation?
We have one clear focus. A unified charging infrastructure irrespective of the type of vehicle, the service provider, the manufacturer of hardware or the geographical location of the charging station. The sooner we are able to achieve this, the faster we can see people choosing EVs over internal combustion engines. And, in this process, we as an organization, are imbibing the values of globality, collaborations, integrity and utmost commitment towards customers
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
The movie ‘2012’ caught my attention in 2010. Though the movie was overly dramatized, it depicted the imminent disaster that is in looming unless we reacted in time. This was just, as I realize now, paving my path forward.
Being an automotive enthusiast, I started to notice advancements in the industry. The kind of buzz Tesla and Lucid Motors were making at the time made me more interested in the EV industry. I transitioned to the IT sector in 2016 where as part of my job, I was fortunate to meet with prominent government figures from across the world and pitch for projects defining the future of the public transport system.
Their valued opinions and feedback on national problems they face owing to transportation were intriguing for me. I was also witnessing how a few lines of code were able to reduce the efforts and drudgery of millions of people. This was the tipping point. It was here that I knew something bigger could be done.
I started researching what the EV industry was missing and every person I spoke to pointed towards 2 things. First being the range anxiety and second being the lack of charging infrastructure.
The vehicle manufacturers were working on developing better battery technologies to fix the problem of range and a lot more charger manufacturers were working on setting up the infrastructure. But with such a diverse approach to the charging infrastructure a much bigger problem was awaiting to be addressed. Unlike refuelling a gasoline powered vehicle, an EV would require the user to reserve a charging point, before they get to a charging station or any business premises supporting it; but the user would be limited by the subscription from a service provider they opt in for. We were now clear on what we wanted to pursue, using our expertise to make a difference.
I believe I am in the right place at the right time with the right kind of people.
Being South Asian, did you face any backlash about this career decision from family, friends or society at large? How did you overcome it?
I would consider myself blessed to be surrounded by people who have always supported me in my endeavours. It surprises me sometimes yet gives a feeling of gratitude to have such an arrangement around. Almost everyone I reach out to for help, guidance or connections, they do the best they can.
I make conscious efforts to ensure I pass on what I receive in a similar fashion.
How have you actively changed your daily practice to be more sustainable?
With the kind of work I do, I land up travelling a lot. I currently drive to most destinations because of the pandemic which adds to the carbon footprint. Within the organisation, we often talk about ways to offset the carbon footprint we incur. We are tirelessly working towards deploying our solution at the earliest as it would enable faster adoption of EVs which in turn will offset quite a bit of carbon coming from vehicles on the road.
While this is a part of our primary objective of the organisation, as a personal commitment towards sustainability, I turned vegan back in 2019 and started to ride to most destinations within the city on a bicycle. We also try to limit Air/Long Road travel, use less paper, re-use most resources and reduce electronic waste by donating what is not in use or use electronics for a longer duration than intended. Soon we’ll work on policies where we will incentivise colleagues who eat locally (as that reduces the need to import products from distant locations), share rides to work and replace their ICE vehicles with EVs. While most of these are plans for the future, we intend to take them up gradually to ensure there is less resistance and we are able to sustain proposed changes in our lifestyle.
Do you feel there is a stigma or lack of understanding of the climate crisis among South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
It is a harsh reality but most people today wish to switch to an EV for the financial incentives and not the environmental benefits. Environmental reasons and climate change often get side-lined.
I often hear a conversation about “Climate change being real” when people realise that summers are getting hotter or winters are colder or when we experience natural calamities. We need to ask ourselves, what are we doing to prevent this?
Something as basic as waste segregation is not widely adopted in most places in India. It’s surprising to see that most developed nations in the MENA region also do not enforce segregation of waste in households. It’s of prime importance that we understand this and self-regulate our lifestyle or the Government will have to step in, incentivise or enforce people to change to be more sustainable in their lifestyle.
Just running ads or campaigns for awareness are not going to be enough. Stricter regulations have to be put in place and environmentalists have to be taken more seriously before it’s too late.
What have been your greatest successes and learnings?
I personally don’t think I have experienced success as yet. My contributions have been minimal and I would consider them negligible. The vision is to make an impact which reflects in the life of millions for a long period of time. Whilst I am not someone who runs a company which is valued at over a Billion USD, it is difficult to convince people and make them align with the vision.
There is also a subtle difference between being persistent and being clingy. As an entrepreneur, it’s necessary to know the difference and to know who to have around you for the journey. Unless the person travelling with you matches your vision, they will only end up being a hindrance.
There are 3 main things I have learnt on this journey and remind myself of these.
You are going to hear a lot of “NO”. You will meet a lot of people who will disregard your idea, do not let them de-motivate you. Self-motivation is one of the most expensive resources and it’s scarce. Use it wisely so you don’t run out of it.
Assuming you do find a person, they may not always be able to align to your vision, learn to let go of people and focus on those who do. If you do not have a person who aligns with your vision, don’t stop searching for them. If you are on the lookout for such a person for a long time, it’s probably the vision that needs to be adjusted.
It is important to be persistent, but one must know where to stop. Sticking to something that may never work is putting yourself at massive risk. It is okay to fail at something and apply the learnings from that onto the next one. Knowing where and when to pull the plug is an art not many can master.
What are the biggest challenges being faced in the EV industry? Has any one country got it ‘right’ so far?
The EV industry is MASSIVE. The challenges that lie ahead are bigger than one person, one company or one country. The problems will continue to remain as long as there is range anxiety, lack of charging infrastructure and long periods of time taken to charge the EV batteries.
Norway and China are leading the EV adoption race and other countries need to learn from the, but even in these countries, the charging infrastructure is defined by the companies that manufacture the vehicle.
Imagine if brands like Mercedes or Volkswagen had to step in to sell fuel because no one else will do so. The vehicle manufacturers are currently charging service providers because they are forced to do so. They have invested massive amounts of money in developing these vehicles and it is in everyone’s best interest to get them on the road as soon as possible.
If experts from the charging domain step in to fill in the gap, vehicle manufacturers can focus on the battery technology and develop better vehicles rather than focusing on providing charging services.
It needs to be a joint effort between domain experts from the charging infrastructure and vehicle manufacturers to enable faster adoption of EVs.
What career advice would you give to younger generations in relation to sustainability and the environment? Why is it important for them and their future?
My advice to the younger generation would be to look around and analyse the situation for themselves. Refer to historical data and look at how things have changed over the years and try finding the reasons for those changes.
They will soon come to realise that it’s us who are responsible for these changes and unless we do something right away to fix these issues, shortly there would be no room left for us to be able to step in and fix them.
These shortcomings are not too far ahead in the future. Today when you read about the technical advancements, you would often read about companies trying to colonise Mars or space travel and alternative places on Earth for the existence of the human race.
Looking at billions of $ being poured into making it happen must ring loud alarm bells within us so we wake up to reality and realise that we are already late. We either start to fix the problem right away or fixate over it for the reason of not doing so for the rest of our lives. This choice needs to be made by our youth.
Can you share one life story which has deeply impacted you?
I have had far too many ups and downs in my life. I have experienced a steep raise and fallen too quickly. These ups and downs made me value quite a few things that I took for granted.
A few instances during the initial phase of my career made me realise how important it was to be financially secure. I started to pursue projects in the realty sector as they paid well. Every project I would take up would be of decent value and if something came across that did not pay well, I would not take it up.
Shortly after I was left with no work and with depleting finances it would become increasingly difficult to live below means after experiencing a lavish lifestyle. The reality of life hits you hard when you are down and the first thing that goes out the window is faith.
I consider myself extremely blessed to be surrounded by people who truly care for me and stand by me in every situation. Some helped me reinstate my faith while others helped me find work and some helped in stabilising the situation so I could focus on work.
It’s often said that only a few get a second chance. I can, with gratitude say that I have received quite a few ‘second chances’ and this keeps me grounded.
Is there anything else you’d like to share?
I may sound like a hypocrite when I say this as my previous answer reveals how I reacted, but I now believe faith is the driving force behind everything. Be it faith in The Almighty or the faith in yourself to do something.
Be rest assured neither the good nor the bad is going to last for too long. Life will be a roller coaster, it will flip you upside down over and over again. I can scream but it’s my choice whether this is because I am scared or because it excites me.
We spoke to Zarina about her climate-equality based community projects, creating pathways for diverse groups in Scotland to have an active voice in sustainable solutions
What is your ethnic, academic and professional background?
I was born and brought up in Newcastle and moved to Scotland when I was 16. Both my parents were born in India and after the partition were displaced to Pakistan. I hold a BSc in Psychology from the University of Glasgow and worked briefly with the Education Department. However, for the last 10 years or more I have been working with diverse communities to help tackle climate change.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
As a child I was always one with nature, a child that spoke to plants. I believed that trees had souls (still do), never ate meat however, growing up I wasn’t aware that my passion for the environment would lead to a career in this field.
Approximately 15 years ago I was at crossroads in my life and knew that I wanted a career change, one that would allow me to follow one of my passions; either care for the environment or Psychology and human behaviour. I had to weigh up my options in terms of retraining, looking at costs involved and the time it would take to get into a job. After some consideration, taking into account all the factors, the environment sector won and that’s how I ended up following a career in this sector.
Can you tell me about your recent role at CEMVO? What sparked the choice in career change?
There was an incident at a Hustings where a candidate from a political party made a racist remark to me, the comment he made was “your kind don’t grow do they?”. This remark made me reflect on how white the environmental sector was.
At this time, I thought naively we lived in a society which was zero tolerant towards racism, we had moved away from a racist society and we were accepted and integrated into the wider society. Hence led me to working with a race equality organisation addressing both environmental justice and race justice.
My role developed into 4 main areas: a) I support BME community groups to develop climate change projects, help access the climate challenge fund and ensure projects are implemented and delivered well. b) I sit on a number of stakeholder and working groups which help influence policy change and decision making. c) I help to diversify the environmental sector and environmental NGOs through collaborative work and representation. d) I set up and run the Ethnic Minority Environmental Network across Scotland which provides peer to peer support, upskilling and training and opportunities for collaboration to individuals and organisations who are interested in environmental work.
Being South Asian, did you face any backlash from family, friends or society at large for choosing to take a niche/ unfamiliar path, particularly midway through your career? Has it been challenging?
The biggest backlash I’ve received, and this goes back to my childhood, was my choice of following a vegetarian/vegan diet which didn’t sit right within a Muslim family. Regarding a career path I think the biggest issue was that it was not a recognised or valued career. It took my mum years before she was able to explain to her friends what I actually did. Even some of my friends still struggle to conceptualise my job as it doesn’t fit in with a traditional or known career path.
Also being an environmentalist in the third sector isn’t a well-paid job, at least it’s clear that I do this job for passion and not money. Some people find this difficult to understand, as growing up we are taught that success is measured on a monetary level.
I think taking a step out of this competitiveness has its challenges as I can’t afford the same lifestyle as others but at the same time, I’m aware that I don’t want that lifestyle as it has environmental consequences.
What have been your biggest successes and learnings to date?
My biggest success and learnings are both linked as I have been fortunate to have been in a position to create space for many people across the country from various diverse backgrounds (age, ethnicity, gender, disability, sex, education and socioeconomic backgrounds) to have meaningful and relevant (to them) conversations on climate change.
From these conversations I have learned so much about the global impacts of climate change, traditional, religious and cultural sustainable practices, which have been passed down many generations. I’ve also learned about community resilience and adaptation to climate impacts and how there is still a lot to be learned from grassroot movements.
Never underestimate someone’s knowledge and ability to influence change.
How have you actively changed your daily practice to be more sustainable?
There are a few things that I try to do. I only buy items that I need, I’m not a fan of shopping, and I try to mend and repair as much as I can. I’m a vegetarian and have been for all my life with only limited dairy in my diet, therefore I do try to source produce locally and cook from scratch. I try to source items that have less plastic packaging and look for non-plastic alternatives. There are more things that I would love to do but access and affordability are huge barriers.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities?
I don’t think there is a lack of understanding. In fact I think there is more understanding of what a climate crisis can actually look like within a South Asian context.
I think the issue is more to do with the narratives, discourse and jargon used by policy makers and campaigners which can come across unfamiliar, high level or irrelevant to South Asian communities.
What do you believe the blockers to be and how would you go about solving the issues?
Some of the blockers are the climate language and jargon which is used, especially terms like carbon emissions and carbon footprint. This is too abstract a concept unless you are a climate scientist, or your work involves measuring carbon impacts.
The other big blocker is embarrassment of and undervaluing of traditional sustainable behaviours, which have been passed down in South Asian communities. For example, reusing plastic ice cream or butter containers to store leftover food, growing your own herbs and vegetables in your front garden, no waste attitude – reusing and recycling wherever possible; however, these practices once in the west were looked down up i.e. perceived as behaviour of people who were unable to afford a better lifestyle. Unfortunately, a better lifestyle equated to overconsumption and a disposable society.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?
If we consider small steps to sustainable lifestyles then this is accessible to all, however some of the bigger steps such as installing solar panels, driving an electric vehicle or even buying organic may exclude a lot of us, simply on the basis of affordability. The easy steps we can take are just trying to be conscious of what we buy, what we use and need and what we eat. Try and reduce our waste by buying less, recycling and reusing more. Sharing with others instead of competing with others.
You touched on feeling a lack of representation and your work since has been about amplifying voices and engaging more diverse communities. Can you tell me more about this and why it’s particularly important for there to be greater representation in the sector?
When I started out there was very little to no representation from any person of colour within the environmental sector.
A whole portion of society was being excluded from any discourse on climate change, mitigation, adaptation measures and looking at sustainable behaviours and lifestyle.
If we live in a democratic society, surely all people should be included and opportunities for all voices to be heard should be created.
Firstly, it is important to recognise that one approach for certain communities will not be fit for another community. Secondly acknowledge that there is diversity within diversity; having one person from a BME background to represent the views of all the ethnically diverse communities of the country, is simply not good enough nor is it appropriate or fair.
Then there is the issue of climate justice – those that are being most impacted by climate change are the ones least contributing, but also have the least power to influence change.
Climate justice is also a racial justice issue similar to what we have unfortunately seen over the recent months with the pandemic. If we want systemic and structural changes, we need to see and have different diverse voices around the table.
What advice would you give to younger generations in relation to sustainability and the environment?
Firstly, you need to understand how we are connected to nature and the environment in order to understand where our produce, clothing and other consumable items come from. Look at nature-based solutions not just techno fixes going forward. Secondly, become active citizens, realise that you have power and are able to influence change by using your voice and actions, become more politically involved, don’t shy away from being involved in campaigning and activism. Lastly don’t be passive consumers become conscious consumers and try not to be influenced by fast trends or buy into the disposable culture.
You’ve had much exposure to government processes in place, working on policies and engaging with grass-root organisations. Based on your experience, what do you believe the most important and effective methods are to have the largest climate impact?
For me being interconnected in terms of dialogue and action is important i.e. policy makers, communities, industries and academics should all be working side by side, sharing knowledge and experience.
We should work less in silos and work more collaboratively to find solutions that fit the needs of society.
Communities should be adequately resourced if they are expected to take local action. Adding to this, I also think it is important to act locally but think globally, we are connected to other parts of the world and what we do here does have an impact somewhere, our carbon emissions contribute to global warming – the UK is not in a bubble.
Your example of actively using ‘positive environmental change’ rather than ‘behaviour change’ is really striking. Why do you believe our choice of language is important?
The language we use is important as this is our main means for communicating and bringing people together however, it can also lead to pushing people away. Simply put, language can be inclusive or exclusive.
In the UK and indeed in the West, the narrative on climate change and sustainable behaviours very much focusses on “behaviour change”. From my experience of working with communities this terminology isn’t helpful because people become very defensive when they hear behaviour change.
With the narrative of change as the premise, you are telling someone that how they previously lived and behaved was wrong and now they are going to be told how to live and behave better. The agency over their choices is not taken into consideration. Therefore, simply using a term such as “positive action” is more likely to result in people embracing change and steps to a better world for all.
Can you share one life story which has deeply impacted you?
Early in my career I was working with a Muslim woman’s group and engaging them with activities to build their understanding of climate change. One day I was taking this group out on a trip to see a demo house with a number of energy efficiency measures adapted into its construction.
One of the elderly ladies (probably in her 70’s) thanked me. I thought it was for taking them out for the day on a trip, but she said it was for raising awareness about climate change. Her son is a frontline journalist who was posted out in Pakistan and covered stories about the floods caused by the ice melting on the Himalayas, which in turn caused huge devastation.
Many lives and homes were lost as a result of the vast amount of water and ice sheets hitting villages. She told me there were weeks, even months when she would not hear from her son and would worry that one day she would get the sad news of him passing away. She knew this was because of climate change and wanted others to be more aware and realise through our actions we can change these outcomes.
Is there anything else you’d like to add?
I also think it is important to be connected to nature, be aware of our ecosystem, and understand the role we play within this system. Unfortunately, colonisation and capitalism have removed us further and further away from our connection to the land. Only when we fully appreciate this, will we stop exploiting resources and relearn how to live as one with the planet.
Find out more about Zarina and connect with her on Instagram and LinkedIn
South Asians for Sustainability 