Harnish and Smital are both of Indian descent. Both of their families immigrated to the US in the 80s. Harnish is a Healthcare management consultant by day and Smital is a People and Organizational Management consultant.
What is Bombay Trade Co, how did it come about and what are your main values as a business?
Bombay Trade Co is a platform to allow users to buy and sell, new and pre-loved, South Asian fashion. The idea came to be in 2019 during our wedding shopping experience. We had tons of outfits sitting in our closet that had all been worn once or twice and were just collecting dust. Smital had gone to India to purchase her wedding outfits, while Harnish purchased his from LA, Chicago, and NJ. The process of buying was so difficult and the process to upcycle our current wardrobe was non-existent. We value making the process easy for the buyer and seller and ultimately help us on our mission to reduce textile waste from one of the world’s largest populations.
How does the platform work?
A seller who is interested in listing their outfit would fill out a quick form on our website. We’ll reply via email with shipping instructions, and once you send us the item, we handle the rest! Once we receive the item, we get it professionally cleaned, photographed, and measured to list it on the site for resale. Once the item sells, we’ll send a check to the seller for their portion of the price.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
At first this started as a good way to sell clothes and purchase more in a simple and streamlined way, but as we dug deeper we learned more about textile waste. We became so engulfed in the issue that the mission of our business changed from just offering a marketplace to buy and sell, to really trying to minimise the effects of textile waste and fast fashion. We added additional services to contribute to this mission such as responsible recycling clothing, donations, and small business solutions that partner with brick and mortar boutiques to expand their reach and sell more of their inventory to a wider audience.
Being South Asian, did you face any backlash for your sustainable business idea from family, friends or society at large? How did you overcome it?
We certainly did and still do. Circular fashion is becoming more and more normalised in the world, but there is still a stigma in the South Asian community.
We constantly reiterate our value proposition as well as the macro impact textile waste has on the environment.
This is definitely an uphill battle as this “trend” is just about becoming normalised in everyday wear, we have a ways to go to normalise it for ethnic or fancy wear – but we’re up for the challenge!
How have you actively changed your daily practice to be more sustainable?
We had always been pretty conscious in our purchasing behavior, but we started to make some changes around the house to be better about wasting unneeded items, recycling, donations, etc.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
I feel there is a stigma and lack of understanding in all communities around the climate crisis. We think the issue is two-fold: 1. it is not an immediate impact you see within minutes or hours so it’s much harder to believe through experience vs education; 2. The climate crisis is a byproduct of many other crises such as textile waste, air pollution, water pollution, light pollution, and others; because there is so much that feeds into it, it’s hard for the average consumer to connect all of those dots instantly to make an informed decision.
We try to educate our consumers in the more micro sense; for example, close to 80 billion cubic meters of water was used by the textile industry in 2015 vs one of your t-shirts used enough drinking water for 1 person to drink for 2.5 years: the second fact is much more real, more micro, and more actionable and connects back to the same root.
Do you find such a lack of understanding makes having a sustainability-led business like yours more challenging?
Yes, but the good thing about consumer behavior in 2021 is that people are willing to learn and make smart choices and not get tricked by sales lingo.
In your opinion, what’s the future of South Asian fashion?
One of our brand partners said it best, “we come from a place that values its craftsmen and artisanship to the point where items are carefully produced over an extended period of time, then saved and shared for generations.” Fast fashion and this idea of “can’t wear the same thing twice” has completely thrown that value to the side.
South Asian fashion may never become majority secondhand, but what we hope to see is a larger emphasis on sustainable materials and more conscious production practices.
What advice would you give to younger generations in relation to sustainability and the environment?
They are giving US the advice! This younger generation is so smart in their purchasing decisions. They don’t only look for a cheap price tag and a familiar “swoosh” but dig deeper to learn about the company, the founders, the mission, and the impact. They are doing it in numbers and in every corner of their life – we all need to learn from them.
What have been your greatest successes and learnings?
Greatest learnings are definitely centered around how much we didn’t know about textile waste and what goes into production of garments.
Can you share one life story which has deeply impacted you?
Stories are difficult since some of the most impactful ones are very personal, but just as a general rule of thumb, we like to live our lives in the pursuit of doing good for others. It makes others feel good, and it makes us feel good – what more can you ask for!?
We spoke with marketing expert and founder of online blog The Tejori, Saika about her ambition to normalise secondhand fashion in South Asian communities.
What is your ethnic, academic and professional background?
I am a Pakistani marketer and hold an MSc in corporate communications and BA in marketing management.
What is The Tejori? How did it come about and what are your main values as a business?
Tejori is an online personal blog about all things related to South Asian fashion and sustainability. We intend to educate and encourage the Asian market on sustainable practices. Additionally, we intend to break down societal norms and boundaries around sustainable fashion, secondhand lifestyle and societal pressures we all face when it comes to fashion and moving trends.
Behind the scenes we are also working on a project to introduce a platform where pre-owned items can be bought and sold in order to achieve our goal to normalise thrifting and wearing secondhand clothes among our communities, as well as promoting how easily everyone can take part in sustainable actions when it comes to ethnic fashion.
Originally, The Tejori was established in 2017 after I personally faced wardrobes and suitcases full of clothes only worn once, of which many I didn’t want to be seen in twice! It’s then the idea of thrifting, revamping or reselling came to me.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
Coming from a family who have a passion for fashion and clothes and keeping up with Asian fashion trends, between us we have rooms and rooms full of clothing and we need a solution!
Being South Asian, did you face any backlash for your sustainable business idea from family, friends or society at large? How did you overcome it?
A lot of people think no one will want to wear secondhand clothes and it’s not normalised to do so in our communities. Also, people don’t want to be seen buying secondhand clothes, as well as selling their old clothes because of an issue around anonymity!
To address this the blog intends to make sustainable actions ‘cool’, highlighting the latest articles from relevant brands and celebrities who have taken on more sustainable approaches. We also want to highlight those who have applied sustainability to their business models – it’s all about changing the mindset and that’s what the blog intends to achieve.
How have you actively changed your daily practice to be more sustainable?
I try to make my clothing last longer by revamping them to change the style and only buying what I really need. If I do buy new, I always consider the quality so the outfits last longer.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
Yes I do believe there is a lack of understanding as people don’t take it seriously. In the fashion market, consumers always want to be seen with the latest items and would do anything to make sure they are up to date with trends.
Sustainable practices are at the end of their thinking and decision making process. Also a lot of people are unaware of the consequences to the environment and if they were educated on how easy it is to apply simple things to their daily lives to help the environment, I’m sure people would act! Educating our communities is key and someone needs to take responsibility for taking it forward.
Do you find such a lack of understanding makes having a sustainability-led business like yours more challenging?
Yes it is more challenging but not impossible. My outlook is, if every other industry is on the being more sustainable ‘bandwagon’, the South Asian fashion market is only going to get left behind if brands and designers aren’t aware to make changes. We need to continue to highlight the issues, which we try to do through our daily stories and news.
What advice would you give to younger generations in relation to sustainability and the environment?
It’s not hard to apply small changes to your daily life, everyone has to do their part to bring positive change. In terms of thrifting, it’s very cost effective – we believe being able to purchase quality-designer items second hand, will attract the younger, student market.
Can you share one life story which has deeply impacted you?
Once I was able to sell some of my lightly worn wedding wear to a friend who had a last minute wardrobe malfunction. This really highlighted that rather than just getting rid of my expensive clothes or storing them away in suitcases (which many South Asians do!) we can become more circular in practice by just selling them on. This is the foundation of what initiated the idea of Tejori in the first place!
We chat to Communications and Public Relations Consultant Nishita about her experiences moving between public, private and third-party sectors within international law, politics and infrastructure
What is your ethnic, academic and professional background?
I am an Australian Indian, born in Delhi and raised in Sydney.
I hold a Bachelors of Social Science and a Masters of Human Rights, Law & Policy and have over six years’ consultancy experience from the public, private and third-party sectors, primarily working in politics, international law and infrastructure.
Since moving to London in July 2019, I have been a freelance PR/Comms Consultant. At present, I work for an infrastructure consultancy, Schofield Lothian as an Engagement Consultant.
Can you tell me about your career in public relations, particularly your projects on social impact and ethical trading? What inspired you to take on this work?
As a Business and Human Rights Consultant, I worked on lobbying pharmaceutical companies in China to re-consider the supply chains and ethical trade. In my current role, I work within a strong Social Values rhetoric when developing consultation and engagement strategies for my clients.
I was inspired to take on this role after many years of managing public relations as a Special Adviser to senior cabinet ministers in the New South Wales Government in Australia.
Community participation and inclusion is key to everything we do irrespective of the sector.
After leaving politics and moving to London, I was determined to make it a career path and feel rather blessed to combine my love for PR/Comms with sustainability in the infrastructure space.
What have been your biggest successes and learnings to date?
I would have to say my gig in Delhi straight after my masters. I was a Human Rights Adviser to the Secretary of Women of Child Development. I was not entirely sure what I had signed up for, however, I knew it was something I was incredibly passionate about. Being a NRI and working for the government was not a walk in the park to say the least. Despite the challenges at the time, it has shaped my resilience in driving collaborative PPP strategies in all the projects I have worked on.
Being South Asian, did you face any backlash from family, friends or society at large for choosing to pursue a ‘niche’ career path? Has it been challenging?
I was fortunate not to have any backlash. I grew up in a very liberal family and I was always supported and encouraged to follow my own path.
How have you actively changed your daily practice to be more sustainable?
I have been playing my part by limiting the use of plastic, being a vegetarian for over 10 years and buying most of my produce from local farmers markets.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
It’s hard to answer this question, however I think perspective is key when thinking about what the community stands for. Education is always an effective method to decrease ‘the blockers’.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?
Again, I think educating the community can go a long way. Sustainability and carbonconscious have become such buzz words these days that it has, in some ways, lost meaning. I strongly believe having a breakdown of what these terms mean in the context of day-to-day practices will help increase overall awareness and encourage the community to be active participants.
What advice would you give to younger generations in relation to sustainability and the environment?
Speak to people who have the role that you would like to see yourself in the near future, understand your strengths and develop the skills you need to work towards that position. Ask questions, reach out and establish the support system you need to get into the broad sector.
Can you share one life story which has deeply impacted you?
My Grandfather was my inspiration, motivation and influenced my life in many ways. He was an electrical engineer and worked on major infrastructure projects across Asia, Europe and the Middle East. He did not go to university, however, he was a testament of hard work, resilience and determination.
What is your ethnic, academic and professional background?
My ethnic background is half Indian Sikh and Pakistani. I was born in Yorkshire, England and I still live here.
I have a BSc in Psychology, and I work full time as an Outreach Support Worker for Victims of Human Trafficking and Modern Slavery. I’m the owner of the sustainably ethical fashion and home decoration brand, Made Sincere. I showcase bespoke products that are sourced and inspired by the world and nature.
What is Made Sincere? How did it come about and what are your main values as a business?
Made Sincere is a bespoke fashion and home decor brand, where items are designed and handcrafted by me using sustainable, ethical and eco-friendly measures and materials.
The development of Made Sincere has been years in the making. Initially, it started from my enjoyment of creating things and a way to make an extra bit of money. For years I have been talked out of pursuing creative and design based careers by many people, for a multitude of reasons. However, I’m just naturally a very creative person and the majority of society’s jobs today don’t cater well to artistic creative traits, even more so after COVID-19. Amidst all of these variables, I felt that this would be a great way to release my inner creativity and showcase my work for all to purchase and enjoy. The main values of Made Sincere are environmental, animal and human welfare.
With the fashion industry being infamous for environmental damage, animal cruelty and slavery, I wanted to create a brand which actually enforces and acts upon these grotesque issues from the very start.
This is achieved by many ways at Made Sincere, such as upcycling old materials and sourcing products from independent businesses and farmers.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
Many reasons have led me down this path of sustainability. In England, people throw trash everywhere; there are not many places where you will not see trash and fly-tipped objects. Personally, I think it’s unappealing, lazy and it’s harmful to so many ecosystems. I wanted to make a change within myself and to inspire and educate others to combat pollution and fight for rights.
A particular story which shifted up my gears in the world of sustainability was a couple of years back, when a dead whale washed up onto a shore literally filled with plastic waste. As disturbing as the image was, it will forever be engraved into my memory and it was at that point I truly understood the magnitude of plastic pollution, let alone the other types of pollution, which I was yet to discover as the years passed.
Being South Asian, did you face any backlash for your sustainable business idea from family, friends or society at large? How did you overcome it?
Luckily my mother has been very supportive of my business, she knows that I’m an activist and I impose recycling measures within the household, so I don’t think she was too surprised that I built my business upon sustainability.
As for other family members, they are impressed that I have opened a small business, but they don’t think anything much of the sustainability aspect of my business. In efforts to make conversations about climate change with my family, some don’t believe that it is real and have other theories as to why the planet is changing. My friends have been amazingly supportive throughout my business ventures and what my business stands for, as they have similar outlooks on the situation as me.
For the larger society, especially in England, sustainability is still a bit niche, as many believe that climate change and pollution is not real. I overcome this by staying positive, to continue raising awareness on the matter, making the changes I can and appreciating the small sustainable changes made politically within society.
A combination of these aspects regains small but driving faith that the world is heading in the right direction to become sustainable. I can understand the many reasons why people may not agree or change their ways, but with political acts being carried out such as plastic straw bans and carrier bag charges, we are slowly but surely making progress.
How have you actively changed your daily practice to be more sustainable?
I try to recycle all my recyclable waste and inspire the members of my household to do the same. Similar to energy and water conservation – I turn off all electrical items and lights which are left on, ensuring that I don’t let the water run as I wash my face, brush my teeth and do the dishes. Clothing wise, when I buy new garments, I ask myself ‘will I wear this item 30 times’ based off the #30wears and are the materials used sustainable.
Having an ‘upcycling-eye’ has definitely become a part of my daily practice. This is because I can create new products to sell from old items from my house, but also experimenting with random objects when I am bored – which is more than ever due to COVID-19 lockdowns! If items cannot be upcycled into anything, I will ask myself ‘will someone benefit from this?’ If so, I donate the old item to charity.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
Yes I do feel as there is a lack of understanding on the climate crisis, but not much stigma. Personally I have not heard anything negative from any South Asians to suggest any stigma. I believe the blockers to be lack of knowledge, no willingness to investigate or change and demographics.
With regards to lack of knowledge, I don’t feel that there are many accessible resources and enough meaningful media coverage out there to stress the urgency of the matter; this is not just for South Asians but for everyone.
As for willingness, it is a matter of ‘you can lead a horse to water but you can’t make them drink it.’ If somebody does not have the interest to care or learn, you can’t force them to change. However, if you can stay true to yourself and your beliefs on the climate crisis, you could influence others around you. People often observe behaviour to learn, so if you stick to your sustainability-led routines, others may slowly but surely copy your behaviour. If this is the case, I would suggest praising others when you notice this behaviour change towards sustainability. Similarly, if others see how much the climate crisis means to you, your loved ones will soon follow your lead especially if you live in one household with your family members.
Demographics come with large variability, such as age, location and gender. I feel that any combination of demographics can lead to different perspectives on climate change. This fundamentally boils down to what they have been educated to learn about climate change, if they’ve even been taught anything at all.
Having open discussions, educating yourself, remaining understanding and respectful of others’ opinions, fighting for sustainability and staying calm, could be ways to solve these blockers I have mentioned. By following this combination, you will present yourself as educated, confident and graceful, which is important to gain others’ trust when fighting for a worthy cause such as climate change.
Do you find the lack of understanding makes having a sustainability-led business like yours more challenging?
Yes, this does make it challenging. However, I do enjoy a challenge. From my perspective, sustainable and ethical produce is often pricier than non-sustainable or non-ethical produce. This is for the obvious reason that sustainable and ethical products are more expensive and time consuming to create. I think that this initially puts people off, especially when money is tight, which is also understandable, as privileges play a large part in consumer behaviour.
Nonetheless, the world is shifting into a more eco-friendlier place, and with time, I know that the message will inspire and spread, which will eventually change behaviour. Using COVID-19 as an example, we are all aware of the safety measures to carry out to protect ourselves and loved ones from the virus, and how we have changed our behaviours to reduce the spread of the virus. We have all been provided with this knowledge through the media mainly. The media has the power to inform everyone about the adverse effects of our unsustainable habits and the repercussions of this behaviour, which can educate and change behaviours. This can facilitate sustainable businesses thriving in the future.
What advice would you give to younger generations in relation to sustainability and the environment?
My advice to younger generations on sustainability is to do your own research and find a way to be sustainable that speaks to you. There is no one way of being sustainable. See your sustainability as your form of expression, through your fashion, eating and waste. Don’t let the stigma of others on how you live your life sustainably affect you. At the end of the day, if you know you have made any active changes, it is probably a lot more than what somebody else is doing and that alone should fill you with pride for yourself.
There is no planet B. This world does not belong to you; it belongs to every single living thing and you need to protect this planet for you, your future families and future generations.
Animals are becoming extinct, millions of people die from pollution poisoning and climate change yearly.
The World Health Organisation states ‘air pollution kills an estimated seven million people worldwide every year’, microplastics are now being found in unborn babies, and this is all a result of how neglectful we have been towards our planet. It’s within our hands to change it and if you’re inspired yourself, you will inspire others.
Can you share one life story which has deeply impacted you?
One life story which deeply impacted me was the picture in the news of the 3-year old boy that died after falling off a boat filled with refugees washing up on the shores of Turkey in 2015. Even still bringing tears in my eyes almost 6 years on, that poor toddler should be 9-years old boy today. This truly showed me the extent of the Syrian conflict and the way the politics dice with peoples’ lives mercilessly.
In 2015, I had to decide on a degree to study; I knew I wanted to pursue a career in helping people, either through psychology or humanity-led. Not long after graduating university, my current job role was advertised, (Outreach Support Worker for Victims of Human Trafficking and Modern Slavery), which I was hired for. My full-time job consists of supporting clients that are refugees and asylum seekers, who have babies and small children. I do love my job. I believe that this job opportunity was presented for me to support people that are in dire need of humanitarian support.
That child has inspired me to take a humanitarian career path. Although I know it’s not the most money-making career, I know that it is the most worthwhile career. This is far more valuable to me than money could ever buy.
Is there anything else you’d like to share?
Despite all the negativity in the world today, I just want to let you know that you can make the positive changes that you want to see in the world, no matter who you are or where you come from, change is only within you. In order to make your changes successful, you must remain persistent and consistent, which will eventually pay off.
We spoke to Geena who saves South Asian fabric cutoffs from going to landfill, transforming scraps into culturally rich and environmentally friendly handcrafted products.
What is your ethnic, academic and professional background?
My ethnic background is Punjabi and my academic background is in materials science and also mechanical engineering.
What is Garmi? How did it come about and what are your main values as a business?
Garmi creates quality handcrafted products made from 100% recycled South Asian fabrics. The fabric is saved from landfill and something beautiful is made at the same time.
My idea for this business came about after realising just how much fabric waste is generated when sewing traditional South Asian clothing. This waste comes in the form of fabric offcuts which are often too small to turn into other garments and as such are usually thrown away.
In the first national lockdown I started experimenting with these beautiful fabric offcuts to see what I could make and garmi was born.
The core values behind my business are sustainability and culture. I am committed to only using waste or recycled fabrics to make products and I endeavour to have a completely zero waste business.
In terms of culture, I wanted to create a brand that incorporated South Asian culture, through its vibrant fabrics into Western fashion. In this way, these fabrics and South Asian culture are easily integrated into everyday life. Additionally, these fabrics are able to reach and be appreciated by a much wider audience.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
Since I was a teenager I have been interested in the environment, climate change and sustainability. Over the years this has manifested in changing aspects of the way I live and the products I buy. However, I always knew that I wanted to create a business one day that would actively solve an environmental or sustainability issue.
Being South Asian, did you face any backlash for your sustainable business idea from family, friends or society at large? How did you overcome it?
I didn’t face any backlash for creating this sustainable business but I am used to family and friends not thinking much of this idea and dismissing it as a hobby. I have overcome this rhetoric by continuing to follow my passion and build my business. Hopefully one day all the naysayers will see that this idea has tackled a real problem – but I’m also content if they don’t!
How have you actively changed your daily practice to be more sustainable?
I have consistently made small changes in the way I live over the years to be more sustainable. For example, using soaps and shampoo bars instead of packaged toiletries, and reusable cotton pads to remove makeup instead of single use wipes. I became a vegetarian 10 years ago, partly for environmental reasons. I also avoid single use plastic unless absolutely necessary and try to be conscious of the amount of water I use every day.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
I think generally there is some resistance from older generations to adopt sustainable practices and take climate change seriously. I think this stems from a belief that one person’s actions won’t make that much of a difference in comparison to large corporations. I also think that there is more resistance to sustainability if it involves practices that are more costly or time consuming than the norm.
I think these issues can be tackled by firstly educating the younger generation and empowering them. This will act as a catalyst for older people to change their routines and adopt new and more sustainable practices.
Additionally, as sustainable products and practices become cheaper and more commonplace, it won’t seem like such a drastic and unfamiliar change for those who have been reluctant to change their habits.
Do you find such lack of understanding makes having a sustainability-led business like yours more challenging?
I think a lack of understanding has impacted my business slightly, for example, I’ve often been told to go and buy fabric that I need, even though that goes against what this business and I stand for.
Thankfully, I think more and more people are starting to appreciate and actively seek out sustainable businesses to buy from.
What advice would you give to younger generations in relation to sustainability and the environment?
I would tell younger generations to incorporate sustainability into their life wherever they can. Large companies only change their habits and the products they sell when there is consumer demand. The more we all spend our money consciously in places that are sustainable, environmentally friendly and don’t use cheap labour the more we will see positive changes in the world.
Is there anything else you’d like to share?
This year I hope to launch my website and expand my business so that I can receive fabric donations from all over the country and make a tangible impact on this fabric waste issue! If you would like to follow the journey and support please follow garmi on Instagram.
I am Punjabi and before starting university I spent a year working as an Agriculture Relationship Management Apprentice at Barclays. I am now in my second year of a BSc (Hons) Environmental Science at the University of Birmingham and am co-founder of Sustainable Water Use Birmingham – an environmental action campaign that began on an environmental leadership programme with an organisation called Uprising.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
I grew up watching documentaries by David Attenborough which made me interested in the natural world and climate change.
Growing up around my grandparents meant they would share their experience of farming in the Punjab. It seemed like another world from the city life I was used to. This also drew my attention to environmental issues within Punjab such as water security.
These experiences guided me to studying environmental science which explores environmental pollution, climate change and effective environmental management.
Can you tell me about any specific interests you have within your degree?
I have a specific interest in UK water security issues. Not many people know that by 2050 the UK won’t have enough water to meet its demands. It’s such an important issue that will affect the population, yet it’s often forgotten about.
I am also interested in ways of measuring sustainability. Carbon footprints are commonly used as a measure of sustainability which provides companies with a single number to work with. This is a risk as it may mean other important issues regarding sustainability aren’t considered such as ecosystem services. Hopefully, over the next few years measuring and modelling these services will become more advanced.
Can you tell us a bit more about water pollution and the campaign you’ve launched?
Our campaign aims to spread awareness of how important water sustainability is and share simple tips to help people use water more carefully. We’ve got Instagram, Facebook and LinkedIn accounts as well as a website where we post blogs, share resources and highlight ways people and businesses can reduce their water consumption. On our website there is an e-toolkit focused on ways businesses can incorporate water saving features into their offices.
Recently, we held a webinar event with the UNESCO chair of water science, David Hannah, about the UK water crisis, patterns of drought within the UK and how we can reduce demand on water supplies through some simple measures. We hope to collaborate with more universities, by collaborating with their respective student union and professors within hydrology to spread awareness of the water crisis.
What have been your biggest successes and learnings to date?
Starting the environmental action campaign called Sustainable Water Use Birmingham. Particularly, having to start and run the campaign over lockdown. This campaign has brought my team and I closer to those working within the water industry and it is inspiring to see the work that is already being done within the sector to address the issue.
The campaign has also taught me the power of social media. We have had interest in the campaign from professors and those working within the water industry through the power of social media. It’s made working with people across the country feasible and we hope to engage with an even wider audience over the coming year.
Being South Asian, did you face any backlash for stepping into this relatively unfamiliar academic path from family, friends or society at large?
None of my family work in the industry so there was some confusion regarding what my degree involved and the career prospects following it. To this date my grandmothers don’t know what I do which makes talking about what I do difficult! However, with the increasing public and political interest in environmental issues, it’s an area more people are able to understand and career prospects are increasing so it’s easier to justify to family.
Before starting the degree I had been working at Barclays and when I decided to leave to pursue my passion there wasn’t anything people could say to stop me!
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
I think there is a language barrier to explain the concepts surrounding climate change and sustainability especially amongst the older generation. However, from my experience the older generation already live quite sustainably opting for public transport and generally being vegetarians.
You touched on finding a barrier with your grandma when it came to her understanding your degree. What’s the best way to change this?
I have shown her some of the work I have done whilst on my course.
The images of environmental degradation transcend the language barrier and are such a clear way of representing the issues I am studying and working to address.
I think this approach is a good way of raising awareness of environmental issues as it can clearly show the impact of human activities.
How have you actively changed your daily practice to be more sustainable?
My course mates are vegetarian, and they have inspired me to change my diet. I became a vegetarian 3 months ago and believe it’s something I will continue.
Running the water campaign has meant I am more conscious of the water I use in the household, so I ordered water saving fittings from my water supplier South Staffs water. This includes a low flow shower head, shower timers and cistern displacement devices. Everyone can order their own by going to their water supplier’s website and signing up for a free box of fittings.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference?
One way of reducing your carbon and water footprint is by using water saving fittings. These can be ordered for free and only take a few minutes to fix.
Becoming vegetarian is another way of reducing your carbon and water footprint. The carbon footprint of a vegetarian diet is about half that of a meat-eaters.
Both these methods are inexpensive and are accessible to all who wish to lead more sustainable lives.
What advice would you give to younger generations in relation to sustainability and the environment?
The environment is a growing industry with different areas to suit peoples varying interests. Looking forward, we will need inventive ways of measuring and tracking the sustainability of companies, transport, diets and fashion which makes it an exciting time to get involved.
What’s it like studying and looking for job opportunities in the environmental industry?
There is so much happening within the industry it can be difficult to keep up with it all. I like to attend webinars and read journal articles that the professional bodies I have signed up to produce. This is important, especially when it comes to job applications as you need to have a strong understanding of sustainability, climate resilience and UK net zero for all jobs within the industry.
In terms of job opportunities, I find that there is a lot of volunteering within the industry but not as many paid internships. Recently I have been applying for summer internships and I have found a few in environmental consultancy roles which is great to see. The industry is competitive, but I am hoping that more companies start to offer sustainability roles over the next few years.
What is your ethnic, academic and professional background?
I am a British born Indian, with my parents coming over from India during the very late 60’s/early 70’s.
I graduated with a degree in Chemistry at Leeds University and have built on this with my Lean Six Sigma qualifications. I am a very highly experienced Operations Executive/Director, with an extensive portfolio of skills and attributes which are demonstrated through leading very large multifunctional teams of professionals to new levels of success, in a variety of highly competitive business functions and fast-paced environments. My professional work background is heavily immersed in the utilities sector.
Can you tell me about your career so far and what inspired the shift towards the energy and renewables sector?
Following my graduation, I was fortunate enough to join the chemical sector to utilise my degree to full effect. It was during my first employment that I was given the opportunity to be involved in the design, build and operation of a “first” chemical and biological treatment facility, allowing chemical waste to be treated to the highest regulatory standards before being discharged into the river. This was the catalyst that shaped my career, moving across two Water companies, Yorkshire Water and then Severn Trent Water to deliver huge environmental improvements, with renewable energy playing a significant part.
Utilising and harnessing waste from our homes and commercial businesses to produce green energy in the form of gas and electric through state of the art production facilities. My recent move to Lightsource BP moved my career into a new sector, 100% renewables driven through solar parks/farms, utilising the sun’s irradiance to produce green energy.
What does your role at BP involve and how are you working towards the net zero carbon target?
Lightsource and BP are a 50:50 joint venture, and my role sits in Lightsourebp (LSbp) which is one of the key pillars to help realise the huge ambition that BP has set, as part of its Net Zero strategy. The ambition is to be a very different kind of energy company by 2030, with a big scale up investment in low carbon and making headway on reducing emissions.
My role at LSbp is an O&M Director, where I am fully accountable to deliver the contractual and commercial outputs of solar farms across the UK landscape. As well as this, I’m establishing the benchmark of excellence across planning and scheduling work activities, Health and Safety, engineering and client relations, to then take onto the global scale.
What have been your biggest successes and learnings to date?
Several big successes have been both personally as well as ones I have delivered as part of my role in companies I have worked for. This includes delivering a huge reduction in environmental pollutants such as ammonia in rivers, to mothballing carbon polluting incineration processes and facilitating the introduction of combined heat and power plants (which harness the gas produced from waste domestic and commercial entities to produce renewable energy). This fundamentally changed the UK landscape over the last few decades and paved the way for green energy processes, on which further optimisation continues today.
Other successes are across the water sector delivering outstanding water quality improvements for the Ministry of Defence contract.
My biggest personal success was the recognition through the Severn Trent’s company awards across various categories, however, to win “Leader of the Year 2018” was a big highlight in my career. More recently the reach out from LSbp to move my career there has been the best move I have made, a truly ambitious “Green” company focused on delivering sustainable energy for future generations to thrive on.
Learning for me continues and always will, to date include but not limited to the following:
Not to accept the norm. Six Sigma has taught me a huge amount about continuous improvements, making small incremental changes on a regular basis and not accepting the base standard
Stopping the knee jerking to point data, use data in the right way to make fast paced data driven interventions
People by far are the backbone to any company, creating and having the right beliefs and values brings success. I am a firm believer in creating the right environment for others to succeed in.
Being South Asian, did you face any backlash from family, friends or society at large for choosing to take on a niche/unfamiliar job? Has it been challenging to switch?
I am very honoured to have such brilliant and supporting parents, family and friends that have always encouraged me to do what I feel right in terms of jobs I have taken on. The simple advice from my parents sits in my head today: “Study hard, work hard and you will see the fruits of your labour”. What I have achieved and the position I sit in today is simply down to that guidance.
At the same time when the opportunity has come along to broaden my knowledge in a different role or even a different industry, I have taken that leap of faith. I have learnt so much about transferable skills that one can take into so many sectors.
I am super grateful for the opportunities that came by me over the years, however I do feel that one must have the appetite and ambition to chase/follow up on such a dream that could be seen as niche or unfamiliar.
The environment around us globally has and continues to change significantly and the concept of “Net Zero”, or increased sustainability is no longer in the background, a distant dream or tucked away in a cupboard, so to have been a part of this over so many years and now living and breathing this in my day job is just awesome.
How have you actively changed your daily practice to be more sustainable?
My roles have allowed me in some cases to naturally come around to the idea that I/we need to become more sustainable to protect the earth for future generations. A lot more talking of these interventions has allowed simple concepts to be taken on board and to incorporate these into my /families daily life. From recycling at home, water conservation, deploying energy saving tips, going paperless, donating unused items and so on. Some of these have been far easier to adopt and bring into one’s lifestyle whilst others have been a personal and conscious decision, something you have to have the belief in, in terms of the “so what” for it to actually happen.
Do you feel there is a stigma or lack of understanding of the climate crisis among South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
My personal belief is somewhat two-fold. On one hand I believe it’s the environment in which we live in on a daily basis, not having the understanding of any/limited climate crisis (that is someone else’s problem to sort) and the other hand, have many communities in the South Asian culture truly paved their career paths to want to go make a difference on supporting/creating a greener world? In all honesty with discussions at a UK and global level on climate change, greenhouse gas emissions, electric cars etc, there is a lot out there for us to take notice of.
However this could be seen as eutopia so let’s bring it home to reality – yes there is an element of lack of understanding, is there a widespread understanding of what carbon actually is and what this means to the human race? What about the rush to get to zero carbon? How is this possible? What is my role in society? Lots of questions I would be asking to get underneath the stark fact that amongst our society this is not a burning topic, not one that excites all.
So how do we go change or even try to scratch the surface on something so topical yet so crucial on a global front. It must start with “me”, having the interest and the urge to go seek “what is all this about?” My career paths have educated me on such issues and I have been part of some of the solutions which I have spoken to family and friends about, so they understand, and it goes on from there.
Now I have to turn the lens to the government, authorities and governing bodies in terms of how much are they or have they truly shouted about such issues, back into all communities, bringing to life what it actually means in terms of the carbon footprint and my role to reduce this, there is a lot to do here. There are huge networks, communication channels where we can establish this as the forefront of all conversations – making it real for people to see how these correlates in their daily lives.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?
My pure existence as a human being gives an output of carbon, whether this relates to eating, drinking, what means of transport I use, what waste is produced, how this is segregated for recycling, the list can go on. Government backed initiatives have been the catalyst for short term sign ups such as solar, home insulation etc. Water companies have pushed to get water conversation gizmos sent out to households free. However, the big producers of carbon require some big changes and to that, costly changes.
My thinking is simply small steps to create a belief and culture that yes, I can and will make the difference. If the global population followed just the basics of reducing carbon, we could strive towards our goal. This alone will not be enough, in fact far from it, the sheer magnitude of the footprint we see today will take big bold moves, new energy solutions- wind, solar, hydrogen, changes to the way we live and so on.
Most importantly it must be accessible to us all in a simple usable way. Look at smart metering, controlling your entire home’s heating, lighting, turning on the coffee machine… all remotely via wonderful apps. Technology has transformed our lives, why can’t carbon reduction initiatives be the same?
What advice would you give to younger generations in relation to sustainability and the environment?
We take the world for granted and there may be an ill perception that global problems don’t impact me directly, so what. My view is about creating the environment around you and I today, for future generations to want to live in. The actions of us today will be the landscape of the younger generations to live in tomorrow. It’s all about a lasting legacy. This cannot be hidden or excused from anyone, younger people must bring this to the forefront of their education, embark on those careers that will be fundamental in making wholesale changes driven by long term plans, such as the Government’s 10 point plan. Don’t hold this within, talk about it, do something about it amongst your family, friends and communities.
How do you feel about the UK government’s TCFD, 10 point climate change plan?
Exciting times and a big commitment, I suppose better late than never. We have seen several of the oil giants making huge commitments, Shell and of course BP, which will pave the way for lots of other industries to step up and be heard on their plans.
There isn’t much of a choice that you have to join the “green” race; if you don’t you will get left behind. Legislation and regulatory drivers will be key for organisations to commit to their part and must be applied with rigour and pace.
There will still be a huge amount of uncertainly on the government plans, it’s about having the confidence in the UK government to go deliver this with support from us all. Not just the financial investment required but the timescale to deliver wholesale landscape changes and the way you and I live a daily life will change. I am very encouraged and fully supportive of such a bold move, is it too late? Who knows, but the words from the PM defining this as a Green Industrial Revolution has to be the start of something special.
Can you share one life story which has deeply impacted you?
I step back to those times in my life when my grandparents were alive. We all have a truly special bond and connection with our grandparents. For me it’s those seeds they planted in me at those times of challenge and uncertainty that today are the foundation and strong roots of who I am. The legacy continues with my parents providing that nourishment on a day to day basis.
The simple yet very effective advice they gave was “be a good human being”. The qualities of my grandparents and parents today are resembled through a few key words: “Respect, Trust, Selfless and Integrity” and it’s this what has deeply impacted me and will do for the rest of my life.
What is your ethnic, academic and professional background?
My ethnic background is Indian, my family are from the Punjab. I also identify as a British Indian woman. I’ve always had an interest in social and environmental justice so studied Geography undergrad and a Masters in Sustainability. I now work in corporate partnerships for one of the largest global environmental charities.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
We used to go on family holidays to India every few years and as I grew older I started to recognise the impact my life has compared to that of my cousins living in the village. It inspired me to learn more about sustainability, and understand the relationship between different cultures and lifestyles and how they regard the natural environment.
Can you tell me about your current role? How did you get into the charity sector?
I work in corporate partnerships for one of the largest environmental charities, working with businesses to reduce their environmental footprint and engage with their supply chains, employees and customers on sustainability initiatives. This is the first green charity I have worked for, as I was applying for lots of roles after taking a career break to do some solo travelling, and was lucky enough to land the job!
What have been your biggest successes and learnings to date?
My biggest success – landing the jobs that I have had so far! After I graduated, I found it difficult to get a job in sustainability and at the level for my qualifications. But it has been a great learning opportunity and each role helped me develop skills and confidence to succeed in the workplace. I especially appreciate all the friends, colleagues and mentors that help broaden my worldview, provide support and encouragement, and those who accompany you to the pub after a challenging day at work!
Being South Asian, did you face any backlash from family, friends or society at large for choosing to take a niche/unfamiliar career path? Has it been challenging?
My parents still don’t fully understand what I do, and worry that working in the green sector I will not be as financially comfortable as my siblings, who work in the legal and pharma sectors. They tried to encourage me to take a more traditional professional route, but being 2 of 4 children, I was able to persuade them that this would be a good and fulfilling career path.
It’s been so great to build a network of fellow South Asian environmentalists, who have a similar story. The challenging part is being a minority in the sector, but this is slowly improving.
How have you actively changed your daily practice to be more sustainable?
I have – I now eat mainly a vegetarian diet and make conscious food choices as the global food system has the biggest impact on climate change and biodiversity loss. I also try not to waste where I can – whether that be food, energy, resources and buy environmentally conscious or second hand clothing and products.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
I think the culture of consumerism has a big impact on understanding the climate crisis. Having easy access to anything you could want at affordable prices by a click of a button is still novel, and not many people will understand the multitude of impacts. I think it’s up to businesses to be more responsible so they can help to influence everyday life choices.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?
If you eat meat, try to cut that down to 2/3 meals a week choosing good quality options – share veggie and vegan options with family and friends. Buy second hand when you can – it means they come preloved. Don’t waste energy – turn off lights and appliances when not in use. Make gifts instead of buying them, and ask your workplace what they are doing to be a sustainable organisation. Sustainability is accessible to everyone – you just need to know where to look for information and support.
You touched on representation and developing a POC (people of colour) network group with other charities. Can you tell me more about this and why it’s particularly important for there to be more representation in the environmental industry?
The environmental crisis affects everyone on a local and global level, which means all voices need to be heard.
It’s hard to engage with issues when you don’t see yourself reflected, and having diverse thoughts and perspectives, particularly in the charity sector which has a history of paternalism, is so important in taking the movement forward.
What advice would you give to younger generations in relation to sustainability and the environment?
Keep fighting. No matter what age you are, you can be an activist. Also the importance of self-care when learning/working on these issues, as they can weigh down. Lastly, your voice matters and is your power!
Can you share one life story which has deeply impacted you?
Recently, it has been the lack of response to racism. It really made me aware of power and privilege, and how it shows up in your life. More than that, it was just deeply saddening to see the effect it had on my friends, family, colleagues and community.
We spoke with Tejal, about her experiences working in the sustainable development and tourism industry and transitioning from corporations to social enterprises
I am a South Asian female and my background is in hospitality and tourism.
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
For me, it was about a couple of things. Firstly, I have always thought about how to make incremental improvements to our world. I really liked the tourism industry, but because I was so entrenched in it, I could also see its flaws. So I thought, why not pick an industry and see how I can make it better serve society. That’s kind of how my initial interest in social enterprise and sustainable development began. Secondly, I really hate waste.
Can you tell me about your work in Sustainable Tourism Development and how you got into it?
My career started in hotels (literally from the age of 16). I studied hospitality for my undergrad and worked at a big travel tech company out of university. Whilst I was at Expedia, I started to learn more about tourism development and how it can be done well or not well.
That’s when I decided to go back to uni for my masters in Tourism, Environment, and Development at King’s College London. After that, I worked for an international development consultancy where I worked on a couple of sustainable development projects. My focus now is on social enterprises in the sector.
What have been your biggest successes and learnings to date?
I don’t know about the biggest successes, but there have been a lot of learnings. I think the most important thing is to really listen to that voice inside you if it’s telling you that something is not quite right or if you are looking for more.
Corporate jobs are cushy – they pay well and have benefits which make it hard to leave, but that’s not all there is in life. There is a lot of fear and uncertainty when trying to figure out what your passions and goals are, and I am still going through that now, but I have a lot of peace in the fact that when I think back to my corporate job (which I really liked!), I have no desire to go back. It means I am slowly moving in the right direction for me.
Being South Asian, did you face any backlash about switching to more sustainability-led work from family, friends or society at large?
This one is interesting to me. I think there are societal pressures to be doing something that is traditionally ‘successful’, and I have experienced them as well, even though my family is super open. For example, when deciding between two job offers earlier this year, one thing that weighed on my mind was ‘which will be easier to tell people about?’ I, obviously, was so annoyed at myself for thinking that, but it does creep up.
Interestingly, the other thing I really had to get over was accepting the fact that prioritizing money is okay. I think often, people who are interested in purpose-driven career paths are conditioned to feel ashamed of wanting to make a decent salary. When looking for jobs and considering salaries in comparison to the cost of living in London, salary was something that factored into my decision, and that’s okay!
If we break it down further, it’s just capitalism telling us that the only thing that should be rewarded is an endless pursuit for profit and I question why. Why should we have to accept lower salaries just because we want to do something positive for society when the ‘Amazons’ of the world are destroying the planet and getting rewarded for it?
Have you actively changed your daily practice to be more sustainable?
Yes of course! Like I said earlier, I hate waste, especially food waste! I have never really bought much and prefer to have fewer possessions, probably because I have moved around so much, but I am trying to take it one step further by exclusively buying from ethical and small businesses.
Do you feel there is a stigma or lack of understanding of the climate crisis amongst South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
I think in immigrant and minority communities, there are often a lot of other worries and issues we have to overcome.
I don’t blame people who are trying to make ends meet for not worrying about the climate crisis, because let’s be honest, they are also probably the smallest contributors to climate change.
However, South Asian communities specifically do have a lot of social and political capital. I think our generation has a lot of untapped potential and I do get disappointed with the general lack of social and political engagement of the youth in the South Asian community.
Culturally, we are generally taught to not ruffle feathers and to keep our heads down and work hard. Frankly, change isn’t made by not ruffling feathers. We have a lot of skills, capital, and ideas in our community, it just needs to be harnessed in the right way.
You touched on feeling like your previous consultancy work didn’t give you the same amount of satisfaction or purpose – would you now say feeling purpose from your job is vital for you?
Purpose in my career is vital for me. I am not sure if it’s the workaholic American in me, but I really don’t subscribe to the ‘I work to live’ philosophy. We will, inevitably, spend a LOT of our life working, so why would I not search for something that fulfills me?
I never want to live a life where I am watching the clock so I can leave at 5pm. I do want to be excited to get up on Monday morning. I can’t live a life where I spend 40+ hours a week just waiting for them to end – that sounds so miserable! I will say, it is important to remember that work is only part of life and whilst work is important, it’s integral that your work doesn’t come at the expense of your relationships and the rest of your life.
Being carbon conscious in a practical day-to-day sense can be quite costly – how can people easily and cost effectively make a difference? Do you think being sustainable is accessible to everyone?
I actually get really annoyed at the climate change rhetoric that places so much responsibility on the individual and especially on minority communities and communities in the global south. Really, we should be fighting the handful of companies who are responsible for the majority of global emissions.
When it comes to reducing waste, I actually think that minority communities are models that the rest of the world should learn from. It’s about being resourceful rather than buying things to fit our convenience. This is actually something that South Asians are known for!
Have you heard of ‘jugaad’ innovation? I’ll give an example. It feels like a lot of sustainability rhetoric in the west is actually commodified. For example, we see bloggers shaming people for not having the right reusable containers or the new ‘it’ ceramic non-stick pan? In comparison, immigrant families have been saving yogurt containers to transport chole (chickpea curry) and using durable stainless steel cookware for generations!
With transport and particularly air travel being a huge contributor of carbon emissions on a global scale, do you believe tourism and travel truly can be sustainable?
Well, there are multiple parts of sustainability, right? I believe that the problem tourism helps to solve for our society is the social and economic aspects of sustainability.
Tourism, when done well, provides opportunities for people to learn about others, connects families, provides sustainable jobs for people in even the most remote parts of the world, for example. For a sustainable development practitioner, the goal is to figure out how to encourage all of those things happening whilst minimizing the environmental backlash.
Also, it’s kind of a fallacy that air travel is one of the worst contributors to global carbon emissions. Human air travel contributes to around 2% of global emissions, whereas emissions from livestock alone accounts for 14.5%. (Gerber et al., 2013).
Recently, local tourism is becoming more and more popular. This form of tourism does involve fewer emissions and still creates the same benefits of international travel (i.e. creating community, exploration, job creation). I see this as a way forward for the tourism industry, especially with the pandemic.
Again, you’ll notice that the rhetoric around reducing emissions are very individual-focused. While there is room for improvement on the individual level, I have to ask the question as to why we aren’t going to our governments and the big oil companies and demanding incentives for greener technologies and taxes for carbon-emitting ones? That’s where I think our focus should be.
What advice would you give to younger generations in relation to sustainability and the environment?
To me, being socially and environmentally conscious should just be inherent for our generation moving forward. When making decisions about your career, about your purchases, about anything, sustainability should be on our minds. This is how we make change, by voting with our wallets.
Given that we live in a capitalist society, we can make a difference by choosing to support small businesses, to buy less, and to choose more sustainable alternatives when possible. When picking a job, even a corporate job, see what opportunities there are to get involved in CSR, understand the company’s ethos. This should be important.
Being in corporate consultancy before and switching to sustainability-led social enterprises now, would you say it’s just as viable and economically stable? Have you faced any challenges?
I work for a startup that is mission-driven now, but I used to work for an international development consultancy, where the company contracts with the government. Naturally, there is more stability in a job like that, especially during the uncertain times we are in right now.
However, I think it is also harder to move up and learn more at a faster pace in those environments. I actually earn more now than I did in my old job, have more responsibility, and I am learning a ton. Sure, it’s less ‘stable’ than working for a government contractor, but I think you also have to bet on your own intuition as well as your skills and talents.
Can you share one life story which has deeply impacted you?
Ha! I am not sure if I can think of any one thing. I think learning about sustainability and social impact is a slow learning process. Unlearning mistruths that we learned as a kid and exploring more sustainable ways of living takes time and is a life-long process.
I was born to a North-Indian family residing in South India so one could say that I was brought up in a very cosmopolitan-kind of environment. Essentially, I am a self-taught entrepreneur with minimal formal education and a handful of practical experience.
I started working when I was 16 and I have diverse experiences in industries like publishing, realty, IT and a digital agency upholding senior executive positions. I love to dig into customer problems and solve them with modern tech and out-of-box solutions. I create, scale and optimise portfolios that matter.
What is Charge Inc and how did it come about?
When I founded ChargeInc back in 2018, the company was headed towards setting up smart charging infrastructure across India and the MENA (Middle East and North Africa) region. In the process of developing the charger (EVSE), we realised that over 5000 companies with a similar product were going to deploy different solutions by 2026 making it difficult for the end user to charge the electric vehicle (EV) with different hardware/service providers. A user, at one time would not subscribe to more than 2 service providers, dividing the charging infrastructure and making adoption of EVs more difficult.
To curb this menace, we decided to focus on building a software platform that could manage and power hardware from any manufacturer or service provider. In simple terms, We would do what ‘Windows’ did for the computer industry and what ‘Android’ did for the cell phone industry.
What are your main values and aims as an organisation?
We have one clear focus. A unified charging infrastructure irrespective of the type of vehicle, the service provider, the manufacturer of hardware or the geographical location of the charging station. The sooner we are able to achieve this, the faster we can see people choosing EVs over internal combustion engines. And, in this process, we as an organization, are imbibing the values of globality, collaborations, integrity and utmost commitment towards customers
What inspired you to act as a catalyst for sustainable practice? Is there a particular story you can share?
The movie ‘2012’ caught my attention in 2010. Though the movie was overly dramatized, it depicted the imminent disaster that is in looming unless we reacted in time. This was just, as I realize now, paving my path forward.
Being an automotive enthusiast, I started to notice advancements in the industry. The kind of buzz Tesla and Lucid Motors were making at the time made me more interested in the EV industry. I transitioned to the IT sector in 2016 where as part of my job, I was fortunate to meet with prominent government figures from across the world and pitch for projects defining the future of the public transport system.
Their valued opinions and feedback on national problems they face owing to transportation were intriguing for me. I was also witnessing how a few lines of code were able to reduce the efforts and drudgery of millions of people. This was the tipping point. It was here that I knew something bigger could be done.
I started researching what the EV industry was missing and every person I spoke to pointed towards 2 things. First being the range anxiety and second being the lack of charging infrastructure.
The vehicle manufacturers were working on developing better battery technologies to fix the problem of range and a lot more charger manufacturers were working on setting up the infrastructure. But with such a diverse approach to the charging infrastructure a much bigger problem was awaiting to be addressed. Unlike refuelling a gasoline powered vehicle, an EV would require the user to reserve a charging point, before they get to a charging station or any business premises supporting it; but the user would be limited by the subscription from a service provider they opt in for. We were now clear on what we wanted to pursue, using our expertise to make a difference.
I believe I am in the right place at the right time with the right kind of people.
Being South Asian, did you face any backlash about this career decision from family, friends or society at large? How did you overcome it?
I would consider myself blessed to be surrounded by people who have always supported me in my endeavours. It surprises me sometimes yet gives a feeling of gratitude to have such an arrangement around. Almost everyone I reach out to for help, guidance or connections, they do the best they can.
I make conscious efforts to ensure I pass on what I receive in a similar fashion.
How have you actively changed your daily practice to be more sustainable?
With the kind of work I do, I land up travelling a lot. I currently drive to most destinations because of the pandemic which adds to the carbon footprint. Within the organisation, we often talk about ways to offset the carbon footprint we incur. We are tirelessly working towards deploying our solution at the earliest as it would enable faster adoption of EVs which in turn will offset quite a bit of carbon coming from vehicles on the road.
While this is a part of our primary objective of the organisation, as a personal commitment towards sustainability, I turned vegan back in 2019 and started to ride to most destinations within the city on a bicycle. We also try to limit Air/Long Road travel, use less paper, re-use most resources and reduce electronic waste by donating what is not in use or use electronics for a longer duration than intended. Soon we’ll work on policies where we will incentivise colleagues who eat locally (as that reduces the need to import products from distant locations), share rides to work and replace their ICE vehicles with EVs. While most of these are plans for the future, we intend to take them up gradually to ensure there is less resistance and we are able to sustain proposed changes in our lifestyle.
Do you feel there is a stigma or lack of understanding of the climate crisis among South Asian communities? What do you believe the blockers to be and how would you go about solving the issues?
It is a harsh reality but most people today wish to switch to an EV for the financial incentives and not the environmental benefits. Environmental reasons and climate change often get side-lined.
I often hear a conversation about “Climate change being real” when people realise that summers are getting hotter or winters are colder or when we experience natural calamities. We need to ask ourselves, what are we doing to prevent this?
Something as basic as waste segregation is not widely adopted in most places in India. It’s surprising to see that most developed nations in the MENA region also do not enforce segregation of waste in households. It’s of prime importance that we understand this and self-regulate our lifestyle or the Government will have to step in, incentivise or enforce people to change to be more sustainable in their lifestyle.
Just running ads or campaigns for awareness are not going to be enough. Stricter regulations have to be put in place and environmentalists have to be taken more seriously before it’s too late.
What have been your greatest successes and learnings?
I personally don’t think I have experienced success as yet. My contributions have been minimal and I would consider them negligible. The vision is to make an impact which reflects in the life of millions for a long period of time. Whilst I am not someone who runs a company which is valued at over a Billion USD, it is difficult to convince people and make them align with the vision.
There is also a subtle difference between being persistent and being clingy. As an entrepreneur, it’s necessary to know the difference and to know who to have around you for the journey. Unless the person travelling with you matches your vision, they will only end up being a hindrance.
There are 3 main things I have learnt on this journey and remind myself of these.
You are going to hear a lot of “NO”. You will meet a lot of people who will disregard your idea, do not let them de-motivate you. Self-motivation is one of the most expensive resources and it’s scarce. Use it wisely so you don’t run out of it.
Assuming you do find a person, they may not always be able to align to your vision, learn to let go of people and focus on those who do. If you do not have a person who aligns with your vision, don’t stop searching for them. If you are on the lookout for such a person for a long time, it’s probably the vision that needs to be adjusted.
It is important to be persistent, but one must know where to stop. Sticking to something that may never work is putting yourself at massive risk. It is okay to fail at something and apply the learnings from that onto the next one. Knowing where and when to pull the plug is an art not many can master.
What are the biggest challenges being faced in the EV industry? Has any one country got it ‘right’ so far?
The EV industry is MASSIVE. The challenges that lie ahead are bigger than one person, one company or one country. The problems will continue to remain as long as there is range anxiety, lack of charging infrastructure and long periods of time taken to charge the EV batteries.
Norway and China are leading the EV adoption race and other countries need to learn from the, but even in these countries, the charging infrastructure is defined by the companies that manufacture the vehicle.
Imagine if brands like Mercedes or Volkswagen had to step in to sell fuel because no one else will do so. The vehicle manufacturers are currently charging service providers because they are forced to do so. They have invested massive amounts of money in developing these vehicles and it is in everyone’s best interest to get them on the road as soon as possible.
If experts from the charging domain step in to fill in the gap, vehicle manufacturers can focus on the battery technology and develop better vehicles rather than focusing on providing charging services.
It needs to be a joint effort between domain experts from the charging infrastructure and vehicle manufacturers to enable faster adoption of EVs.
What career advice would you give to younger generations in relation to sustainability and the environment? Why is it important for them and their future?
My advice to the younger generation would be to look around and analyse the situation for themselves. Refer to historical data and look at how things have changed over the years and try finding the reasons for those changes.
They will soon come to realise that it’s us who are responsible for these changes and unless we do something right away to fix these issues, shortly there would be no room left for us to be able to step in and fix them.
These shortcomings are not too far ahead in the future. Today when you read about the technical advancements, you would often read about companies trying to colonise Mars or space travel and alternative places on Earth for the existence of the human race.
Looking at billions of $ being poured into making it happen must ring loud alarm bells within us so we wake up to reality and realise that we are already late. We either start to fix the problem right away or fixate over it for the reason of not doing so for the rest of our lives. This choice needs to be made by our youth.
Can you share one life story which has deeply impacted you?
I have had far too many ups and downs in my life. I have experienced a steep raise and fallen too quickly. These ups and downs made me value quite a few things that I took for granted.
A few instances during the initial phase of my career made me realise how important it was to be financially secure. I started to pursue projects in the realty sector as they paid well. Every project I would take up would be of decent value and if something came across that did not pay well, I would not take it up.
Shortly after I was left with no work and with depleting finances it would become increasingly difficult to live below means after experiencing a lavish lifestyle. The reality of life hits you hard when you are down and the first thing that goes out the window is faith.
I consider myself extremely blessed to be surrounded by people who truly care for me and stand by me in every situation. Some helped me reinstate my faith while others helped me find work and some helped in stabilising the situation so I could focus on work.
It’s often said that only a few get a second chance. I can, with gratitude say that I have received quite a few ‘second chances’ and this keeps me grounded.
Is there anything else you’d like to share?
I may sound like a hypocrite when I say this as my previous answer reveals how I reacted, but I now believe faith is the driving force behind everything. Be it faith in The Almighty or the faith in yourself to do something.
Be rest assured neither the good nor the bad is going to last for too long. Life will be a roller coaster, it will flip you upside down over and over again. I can scream but it’s my choice whether this is because I am scared or because it excites me.
South Asians for Sustainability 