South Asians for Sustainability (SAFS) is a grassroots campaign dedicated to empowering South Asian communities to lead on climate action, sustainable living, and environmental justice.
We believe sustainability is not new to us – it’s rooted in our households, our traditions, and our shared cultural heritage. From reusing resources to mindful seasonal eating, our communities have always practised sustainability, even if it wasn’t labelled that way.
At SAFS, we spotlight these traditions, adapt them for today’s climate emergency, and connect them with solutions that make sense culturally. By bridging culture and our shared responsibility, we aim to inspire practical action that feels authentic, empowering, and community-led.
Our Mission
To raise awareness, build knowledge, and inspire positive behavioural change within South Asian communities, connecting our cultural roots with the urgent need for climate action and impact.
Our Values
Cultural Resonance
We draw from traditions, faith, and heritage to make sustainability relatable.
Empowerment
Equipping individuals and communities with confidence and tools to act.
Visibility
Amplifying South Asian voices often absent in mainstream environmental spaces.
Bridging Knowledge
Merging ancestral wisdom with environmental science.
Justice and Equity
Highlighting the disproportionate climate impact on South Asia, diaspora, and marginalised groups.
Future focused
Inspiring youth through education, careers, and leadership opportunities.